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November 18, 2025 33 mins

From Lab to Patient, Garage to Market with Philip Crowley, Episode 27

In this episode of the From Lab to Patient, Garage to Market, Phil Crowley speaks with Patricia w. Peiffer, founder of Quesited, LLC, who uses data and dialogue to align organizational resources with strategic objectives and plans. Quesited works with managers to define actions, plans, and tactics to drive a clear vision to market leadership.

Tune in to the episode to hear about:

* Patricia’s inspiration to pursue a career in market research, and how her background shaped her approach

* How market research helps startups and established companies avoid costly mistakes and build a strong foundation for success

* Real-world examples where market research uncovered unexpected opportunities or new market segments for clients

* Ways artificial intelligence has impacted the field of market research, and its current limitations

* Practical tips for organizations Patricia offers to better appreciate and leverage market research in their business strategies


Learn more about Patricia Peiffer:

* Visit Quesited’s website: http://quesited.com

* Connect with Patricia on LinkedIn: https://www.linkedin.com/in/patriciawpeiffer


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About From Lab to Patient, Garage to Market:

Your host Philip P. Crowley Esq. is the founder and Managing Partner at Crowley Law LLC, a boutique corporate law firm focused on helping emerging tech and life sciences startups launch and reach their full potential. In each episode of From Lab to Patient, Garage to Market, Philip invites professionals serving the tech startup market to discuss various issues of importance in the industry and their part in it.


Watch or listen to more episodes of From Lab to Patient, Garage to Market:

- Website: https://www.crowleylawllc.com

- YouTube: https://www.youtube.com/@CROWLEYLAWLLC-hv8v

- Spotify: https://open.spotify.com/show/0FQvlE5kJgkaUxKRJIAZ9p

- Apple: https://podcasts.apple.com/us/podcast/from-lab-to-patient-garage-to-market/id1766757609

- iHeart Radio: https://www.iheart.com/podcast/269-from-lab-to-patient-garage-204980171

Connect and learn more from your host, Phil Crowley:

- Connect with Phil on LinkedIn: https://www.linkedin.com/in/philcrowleynjny

- Visit Crowley Law’s website: https://crowleylawllc.com

- Follow Crowley Law LLC on LinkedIn: https://www.linkedin.com/company/lawofficeofphilippcrowleyllc

- Follow Crowley Law LLC on Facebook: https://www.facebook.com/CrowleyLaw

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