From Leads to Leases - Senior Living Marketing and Sales
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Episodes
Summary
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They share their personal journeys into the field, debunk common misconceptions about hospice, and emphasize the importance of reframing hospice as a supportive service rather than an end-of-life destination. The conversation explores the emotional and practical aspects of hospice...
Summary
In this episode, Jerry Vinci discusses Google's critical role in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and smart advertising strategies. He provides actionable insights on optimizing online presence to drive more tours and move-ins, highlighting the need for a comprehensive digital strategy that integrates various elements of online marketing.
Takeaways
- Your communit...
Summary
In this conversation, Henriette Kole discusses the importance and impact of PACE (Programs of All-Inclusive Care for the Elderly) programs in supporting older adults to live safely at home. With the aging population projected to reach 71 million by 2030, the need for comprehensive care models like PACE is more critical than ever. Henriette explains the structure of PACE, its benefits, and the challenges faced in expanding th...
Summary
In this episode, Jerry Vinci speaks with Meg Harper about the evolving landscape of marketing in the senior living industry. They discuss the importance of humanizing digital marketing, building trust through storytelling, and the need for alignment between sales and marketing teams. Meg shares her journey from culinary services to leading marketing for multiple communities, emphasizing the significance of understanding the ...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Brenna Diede, an executive director at Cogir Senior Living Community. They discuss the critical connection between operations and occupancy in senior living, the importance of understanding grief in the context of care, and the necessity of building strong relationships within the community. Brenna shares her unique training exercise aimed at imp...
Summary
In this conversation, Barbara Speedling, a regulatory compliance and quality of life consultant, discusses the critical issues surrounding long-term care, including the misconceptions about quality of life, the importance of purpose, and the trust issues that plague the industry. She emphasizes the need for a holistic approach to care that includes mental health and the spirit, while also addressing the staffing crisis and t...
Summary
In this episode, Jerry Vinci speaks with Jamie Slone, a certified caregiver and founder of The Right Senior Care Connections. They discuss the complexities of senior care decisions, the importance of working with local placement experts, and the common mistakes families make when choosing senior living communities. Jamie shares her personal stories and passion for helping families navigate the challenges of dementia care, fi...
Summary
In this episode, Jerry Vinci speaks with Savannah Andriacco, a senior living advisor for OnScreen, about how technology is transforming engagement and communication in senior living communities. They discuss the challenges seniors face with traditional devices, the innovative solutions OnScreen provides, and the importance of AI in enhancing care and quality of life. The conversation also touches on the barriers to technolog...
Summary
In this episode, Jerry Vinci and Wendy D'Alessandro discuss the critical role of public relations in the senior living industry. They explore how PR can enhance marketing efforts, the importance of storytelling in shaping public perception, and the necessity of crisis communication plans. Wendy emphasizes the need for authenticity in PR and how it can help build trust with families and communities. The conversation also ...
Summary
In this episode, Jerry Vinci and Angelica Flynn discuss the public relations challenges facing the senior living industry, including outdated perceptions and the importance of strategic communication. They explore the role of earned media versus paid media, the significance of storytelling, and how to effectively manage crises. The conversation highlights the need for communities to shift their narratives, engage with their ...
Summary
In this episode, Jerry Vinci speaks with Dr. Merle Griff, a leading authority on elder care, about innovative approaches to senior care, including adult day health centers and intergenerational programs. They discuss the importance of social engagement for seniors, the challenges faced by family caregivers, and the need for flexible care models that adapt to the evolving needs of older adults. Dr. Griff shares insights from ...
Summary
In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. He explores how these tariffs affect construction, operational costs, and the overall delivery of care in senior living communities. The conversation highlights the challenges faced by developers and operators, including rising costs, delays, and the need for strategic plann...
Summary
In this episode, Jerry Vinci interviews Jenny Kenderes, a seasoned expert in senior placement services. They discuss the importance of personalized approaches in senior living, the challenges posed by corporate placement agencies, and the misconceptions surrounding senior living options. Jenny shares her insights on building relationships with communities, navigating family dynamics, and the role of social media in connectin...
Summary
In this episode, Jerry Vinci interviews Shanna Eckberg, CEO of St. John's Lutheran Community, discussing the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, emphasizing the importance of company culture and the impact of technology, particularly remote patient monitoring, on improving care. The conversation also covers the challenges of recruiting talent in rural are...
Summary
In this episode of 'From Leads to Leases', host Jerry Vincispeaks with Glenn Rapoport, CEO of CCI Health Technologies, about the evolving landscape of patient safety technology in senior living. They discuss the transition from facility management to health tech, the importance of understanding patient safety systems, and the operational challenges faced by senior living facilities. Glenn emphasizes the need for effective te...
Summary
In this conversation, Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents. He addresses the challenges faced by the sector, including outdated public policy, a shortage of units, and a workforce crisis. Vinci advocates for necessary changes in policy and investment to support the growing demand for assiste...
Summary
In this episode, Jerry Vinci and Elanit Linder, LCSW discuss the transformative power of non-attachment therapy (NAT) in the senior living industry. They explore how NAT can help older adults navigate life transitions, the importance of change readiness, and the role of storytelling in caregiving. The conversation also addresses ageism, the need for socialization, and the impact of transfer trauma on seniors. Elanit emphasiz...
Summary
In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and presents a comprehensive 90-day plan to enhance sales processes. He emphasizes the importance of speed in follow-ups, building a high-performance sales plan, overcoming common objections, and creating urgency with empathy. The conversation provides actionable strategies for improving lead conversion and occupancy rates in senior livi...
Summary
In this episode of 'From Leads to Leases', Jerry Vinci speaks with Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, innovative marketing strategies, the importance of data tracking, and how to engage diverse audiences. Jason shares insights on turning around underperforming communities, leveraging Google Business Profiles, and best practices ...
Summary
In this episode, Jerry Vinci speaks with Janel Small, a certified dementia practitioner and clinical liaison at Allaire Healthcare, about the complexities of senior living. They discuss the emotional challenges families face when transitioning loved ones into care facilities, including caregiver guilt and grief. Janel shares insights on evaluating senior living options, the importance of unannounced tours, and the difference...
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