From Leads to Leases - Senior Living Marketing and Sales
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Episodes
Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ernie Ianace, CEO and founder of CareAlly, about the transformative role of AI in senior living. They discuss the challenges faced by caregivers, the importance of integrating technology to simplify operations, and how AI can enhance staff efficiency and retention. The conversation also explores the concept of value-based care and how AI can assist senior ...
Summary
In this episode, Jerry Vinci interviews Terri Sullivan, founder and CEO of Waypoint Converts, discussing the transformation of senior living marketing through effective website strategies, user engagement, and the integration of AI tools. They explore the importance of self-education for consumers, the power of quizzes, and the need for personalized CTAs. Terri emphasizes the significance of partnerships in enhancing marketi...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector. Lola emphasizes the need for effective follow-up strategies ...
Summary
In this episode, Jerry Vinci speaks with Mark Maimon, Senior Vice President at Luminate Bank, about innovative lending tools designed to help families navigate the complexities of financing senior care. They discuss the importance of proper financial advice, the risks associated with selling a home, and alternative financing solutions that can alleviate the financial burden on seniors. Mark emphasizes the need for collaborat...
Summary
In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place. Lisa emphasizes the need for proactive steps to ensure safety an...
Summary
In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce. Kerns emphasizes the importance of listening to top performers, the potential pitfalls of sign-on bonuses, and the need for a strong recruiting brand. They also delve i...
Summary
In this episode, Jerry Vinci speaks with Marcy Sagel, founder of MSA Interiors, about the transformative power of thoughtful design in senior living. They discuss how design can enhance tenant satisfaction, support aging in place, and drive business results. Marcy shares her journey in interior design, the launch of her new venture Designer Bank aimed at bridging knowledge gaps in the industry, and the importance of creating...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Petra Marquart, an expert in customer service training for the long-term care industry. They discuss Petra's journey from performing on stage to advocating for compassionate service in senior care. The conversation delves into the philosophy behind the See Me Training program, which emphasizes the importance of seeing and respecting residents as individu...
Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Benjamin Ekstrom, Senior Vice President of IT at Sincere Senior Living, about the critical role of AI governance in the senior living industry. They discuss the importance of understanding the difference between automation and AI, the challenges of balancing innovation with compliance, and the need to modernize outdated technology infrastructure. Benjamin ...
Summary
In this episode, Jerry Vinci speaks with Kent Lewis about the evolution of digital marketing, the impact of AI, and the future of SEO and paid media. They discuss the importance of lean marketing teams, user-centered design, and conversion rate optimization in the senior living industry. Kent shares insights on how AI serves as a force multiplier for businesses and emphasizes the need for marketers to adapt to the rapidly ch...
Summary
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services. The conversation explores the challenges families face when choosing senior living opt...
Summary
In this episode, Jerry Vinci and Evan Petig discuss the complexities of the senior living industry, focusing on the importance of bridging the gap between sales and ownership perspectives. They explore how understanding product value, optimizing inventory, and pricing strategies can enhance community engagement and performance. The conversation also touches on the future challenges and opportunities in senior living, emphasi...
Summary
In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process. Maureen shares insights on the future of senior living, the need for a supportive network, and the significance of preserving dignity and ...
Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with John Greaves, owner of Next Step Sales Management, about the innovative Senior Living Sales Practice Studio. They discuss the importance of sales training in the senior living industry, the need for role clarity among sales counselors, and how AI can enhance sales training by providing practice opportunities and measurable outcomes. Greaves emphasizes the ...
Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations. Robert shares insights on navigating crisis-driven decisions in memory care, the significance of prioritizing residents and famil...
Summary
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They share their personal journeys into the field, debunk common misconceptions about hospice, and emphasize the importance of reframing hospice as a supportive service rather than an end-of-life destination. The conversation explores the emotional and practical aspects of hospice...
Summary
In this episode, Jerry Vinci discusses Google's critical role in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and smart advertising strategies. He provides actionable insights on optimizing online presence to drive more tours and move-ins, highlighting the need for a comprehensive digital strategy that integrates various elements of online marketing.
Takeaways
- Your communit...
Summary
In this conversation, Henriette Kole discusses the importance and impact of PACE (Programs of All-Inclusive Care for the Elderly) programs in supporting older adults to live safely at home. With the aging population projected to reach 71 million by 2030, the need for comprehensive care models like PACE is more critical than ever. Henriette explains the structure of PACE, its benefits, and the challenges faced in expanding th...
Summary
In this episode, Jerry Vinci speaks with Meg Harper about the evolving landscape of marketing in the senior living industry. They discuss the importance of humanizing digital marketing, building trust through storytelling, and the need for alignment between sales and marketing teams. Meg shares her journey from culinary services to leading marketing for multiple communities, emphasizing the significance of understanding the ...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Brenna Diede, an executive director at Cogir Senior Living Community. They discuss the critical connection between operations and occupancy in senior living, the importance of understanding grief in the context of care, and the necessity of building strong relationships within the community. Brenna shares her unique training exercise aimed at imp...
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