From Leads to Leases
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Episodes
Summary
In this episode, Jerry Vinci discusses ageism in America and its impact on the senior living industry. He highlights the recent presidential debate as an example of ageism in politics and explores how modern medicine and lifestyle changes are allowing people to live longer, healthier lives. Vinci emphasizes the need to shift the narrative from focusing on age to focusing on the stage of life someone is in. He also sugg...
Summary
In this conversation, Jerry Vinci interviews Steven VanderVelde, the Director of Senior Living Partnerships at ProviNET Solutions. They discuss the latest trends in senior living technology, the importance of strategic IT planning, and the potential of emerging technologies like AI and robotic process automation. They also highlight the challenges facing the senior living industry, such as technical debt and disparate tech ...
Summary
In this episode, Caleb Richardson, CEO of Senior Care Academy and Helperly, discusses his innovative approach to senior care and the impact of technology on the industry. He shares strategies for marketing, retention, and scalability, as well as the importance of addressing senior loneliness. The conversation also touches on the challenges facing the senior living industry, including the high attrition rate and the need for...
Summary
In this episode, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her personal and professional experiences in the healthcare industry and how they have shaped her approach to finding the right community for...
Summary
In this conversation, Jerry Vinci interviews Jeremy Clerc, CEO of Assisted, about the positive transformation that innovative referral agencies can bring to the senior living industry. They discuss the challenges faced by both communities and prospective residents, such as the broken traditional referral systems and the gap in occupancy. Jeremy explains how Assisted addresses these pain points by ensuring communities contro...
Summary
In this episode, Jerry Vinci discusses the pitfalls of relying on referral agencies like A Place for Mom and Caring.com in the senior living industry. He sheds light on the unsettling truths and lack of trustworthiness of these services. Vinci emphasizes the importance of developing internal systems for lead generation and growth, rather than relying solely on referrals. He highlights the negative impact of referrals on mar...
Summary
In this episode, Jerry Vinci and Jen Davis discuss understanding search intent and how it is crucial for senior living providers to tailor their advertising campaigns. They highlight the importance of using keywords that indicate a strong intent to find a senior living community, such as 'find senior living near me' or 'move-in special'. They also explore how family dynamics influence the search and decision...
Summary
In this conversation, Jerry Vinci and Jen Davis discuss the technical aspects of paid search campaigns in the senior living industry. They cover topics such as budget allocation, targeting, lead quality, and measuring ROI. They emphasize the importance of understanding the unique needs and preferences of the senior living audience and tailoring advertising campaigns accordingly. They also highlight the shift in the industry...
Summary
In this episode, Jerry Vinci interviews Larry Mikell, the Deputy Executive Director of America's Senior Living, about the intricacies of acquiring senior living communities. Larry shares his personal connection to the industry and how he was drawn to the opportunity to provide better care for older adults. They discuss the fragmented nature of the senior living industry and the challenges and opportunities it presents f...
Summary
In this conversation, Jerry Vinci interviews Angela DeWood, the deputy executive director at Carnegie East House in New York City. They discuss the unique living experiences and enriched housing provided by Carnegie East House. Angela shares her journey into the elder care field and how her international travels have influenced her approach to senior living. They also talk about the integration of the vibrant energy of New ...
Summary
In this episode, Jerry Vinci discusses the three most common objections senior living sales teams face: cost concerns, fear of losing independence, and denial of the need for senior living. He provides strategies for overcoming each objection, emphasizing the importance of empathy, transparency, and value demonstration. Vinci also addresses the objections related to unexpected costs and comparing options. In addition, he ex...
Summary
This episode explores the importance of brand identity in senior living communities. Brand identity goes beyond logos and taglines; it is the soul of the community that creates a sense of belonging for residents and their families. Core values play a crucial role in shaping the culture of the community and guiding decision-making. Storytelling is a powerful tool for showcasing the vibrancy and diversity of the community. De...
Summary In this conversation, Jerry Vinci interviews Thomas Sanders, a renowned photographer and filmmaker specializing in senior living photography. They discuss the power of storytelling through photography and filmmaking in the senior living industry. Sanders shares his attraction to the industry and how he started by photographing seniors in a living community. They also discuss the evolution of visual storytelling in senior li...
Summary
The conversation explores the challenges and opportunities of embracing extended golden years and addressing long-term care in an age of increasing senior longevity. The two main themes discussed are financial hurdles and technological advancements. The economic hurdles include the need for savvy financial planning to ensure that retirement savings last as long as the extended lifespan. The technological advancements focus ...
Summary
In this episode, Jerry Vinci discusses the importance of inbound marketing in the senior living industry. He highlights the limitations of traditional marketing methods like billboards and postcards and explains why inbound marketing is more effective. Jerry explains that inbound marketing focuses on genuine connection, tailored experiences, storytelling, and becoming a lighthouse in a sea of options. He then outlines the c...
Summary
In this conversation, Jerry Vinci interviews Paige Hoffman, a trailblazer in sustainability within the senior living sector. They discuss the importance of integrating sustainability practices in senior living communities and the role of technology in enhancing sustainability efforts. They also touch on the challenges and trends in the industry and provide advice for senior living providers looking to enhance their sustaina...
Summary
This episode explores the debate between aging at home and choosing a Continuing Care Retirement Community (CCRC). The financial implications of selling a home, particularly in states with high capital gains taxes, can make staying at home more appealing. However, CCRCs offer benefits such as safety, socialization, and support systems that can enhance quality of life. CCRCs provide a sense of community and connection, engag...
Summary
Customer Lifetime Value (CLV) is the total impact, both financial and communal, a resident has throughout their stay in a senior living community. CLV varies across different types of senior living communities, such as independent living, assisted living, memory care, and CCRCs. Independent living residents have a lower turnover rate and a longer average stay, resulting in a CLV range of $180K to $480K. Assisted living resi...
Summary
In this conversation, Keely Raff and Jerry Vinci discuss the power of niche marketing in the senior living industry. They explore the shift from a health-centric to a life-centric approach and the importance of understanding the whole person and their lifestyle. Keely shares examples of successful niche marketing strategies, such as targeting specific professions or interests, partnering with local organizations, and offeri...
Summary
In this episode, Jerry Vinci discusses how to elevate your senior living brand while attracting quality leads. He emphasizes the importance of authenticity, consistency, emotional connection, and differentiation in building a strong brand. Vinci explains that investing in your brand now is non-negotiable due to the increasing competition in the senior living market. He provides strategies for elevating your brand onlin...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.