From Leads to Leases - Senior Living Marketing & Sales
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Episodes
Summary
In this episode, Jerry Vinci and Wendy D'Alessandro discuss the critical role of public relations in the senior living industry. They explore how PR can enhance marketing efforts, the importance of storytelling in shaping public perception, and the necessity of crisis communication plans. Wendy emphasizes the need for authenticity in PR and how it can help build trust with families and communities. The conversation also ...
Summary
In this episode, Jerry Vinci and Angelica Flynn discuss the public relations challenges facing the senior living industry, including outdated perceptions and the importance of strategic communication. They explore the role of earned media versus paid media, the significance of storytelling, and how to effectively manage crises. The conversation highlights the need for communities to shift their narratives, engage with their ...
Summary
In this episode, Jerry Vinci speaks with Dr. Merle Griff, a leading authority on elder care, about innovative approaches to senior care, including adult day health centers and intergenerational programs. They discuss the importance of social engagement for seniors, the challenges faced by family caregivers, and the need for flexible care models that adapt to the evolving needs of older adults. Dr. Griff shares insights from ...
Summary
In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. He explores how these tariffs affect construction, operational costs, and the overall delivery of care in senior living communities. The conversation highlights the challenges faced by developers and operators, including rising costs, delays, and the need for strategic plann...
Summary
In this episode, Jerry Vinci interviews Jenny Kenderes, a seasoned expert in senior placement services. They discuss the importance of personalized approaches in senior living, the challenges posed by corporate placement agencies, and the misconceptions surrounding senior living options. Jenny shares her insights on building relationships with communities, navigating family dynamics, and the role of social media in connectin...
Summary
In this episode, Jerry Vinci interviews Shanna Eckberg, CEO of St. John's Lutheran Community, discussing the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, emphasizing the importance of company culture and the impact of technology, particularly remote patient monitoring, on improving care. The conversation also covers the challenges of recruiting talent in rural are...
Summary
In this episode of 'From Leads to Leases', host Jerry Vincispeaks with Glenn Rapoport, CEO of CCI Health Technologies, about the evolving landscape of patient safety technology in senior living. They discuss the transition from facility management to health tech, the importance of understanding patient safety systems, and the operational challenges faced by senior living facilities. Glenn emphasizes the need for effective te...
Summary
In this conversation, Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents. He addresses the challenges faced by the sector, including outdated public policy, a shortage of units, and a workforce crisis. Vinci advocates for necessary changes in policy and investment to support the growing demand for assiste...
Summary
In this episode, Jerry Vinci and Elanit Linder, LCSW discuss the transformative power of non-attachment therapy (NAT) in the senior living industry. They explore how NAT can help older adults navigate life transitions, the importance of change readiness, and the role of storytelling in caregiving. The conversation also addresses ageism, the need for socialization, and the impact of transfer trauma on seniors. Elanit emphasiz...
Summary
In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and presents a comprehensive 90-day plan to enhance sales processes. He emphasizes the importance of speed in follow-ups, building a high-performance sales plan, overcoming common objections, and creating urgency with empathy. The conversation provides actionable strategies for improving lead conversion and occupancy rates in senior livi...
Summary
In this episode of 'From Leads to Leases', Jerry Vinci speaks with Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, innovative marketing strategies, the importance of data tracking, and how to engage diverse audiences. Jason shares insights on turning around underperforming communities, leveraging Google Business Profiles, and best practices ...
Summary
In this episode, Jerry Vinci speaks with Janel Small, a certified dementia practitioner and clinical liaison at Allaire Healthcare, about the complexities of senior living. They discuss the emotional challenges families face when transitioning loved ones into care facilities, including caregiver guilt and grief. Janel shares insights on evaluating senior living options, the importance of unannounced tours, and the difference...
Summary
This conversation delves into the current state of senior housing investments, highlighting the strong returns and the challenges that investors face. It discusses the importance of operational efficiency, regulatory navigation, and financial transparency for senior living operators looking to attract investment. The conversation emphasizes the need for operators to be prepared and proactive in order to capitalize on the gro...
Summary
In this episode, Jerry Vinci speaks with Rana Baalbaki, a seasoned customer service representative in the senior living industry. They discuss the critical role of customer service in enhancing resident satisfaction, the importance of social life for seniors, and strategies for a smooth move-in process. Rana shares her insights on the evolving demographics of residents, the challenges faced in customer service, and the uniq...
Summary
In this episode, Jerry Vinci speaks with Chris McClellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the importance of communication and legal considerations for LGBTQ couples, and the need for inclusive senior living communities. The conversation emphasizes the role of storytelling in advocacy and the resour...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. Alex shares his journey into the senior living industry, discussing the importance of resident engagement, the role of music in enhancing well-being, and the challenges of balancing diverse interests among residents. He emphasizes the significance of building trust with resid...
Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Jules Wilhelm, founder of Capacity Leadership Center and EQ-niversity, about the critical role of emotional intelligence in leadership within the senior living industry. They discuss the challenges of employee turnover, the importance of creating a supportive culture, and the need for tailored leadership development programs. Jules shares insights on how ...
Summary
In this episode, Jerry Vinci discusses the essential strategies for lead generation in the senior living industry for 2025. He emphasizes the importance of consistent lead flow, prioritizing marketing channels, crafting compelling offers, and leveraging automation and CRM systems. Through real-world case studies, he illustrates how these strategies can lead to increased occupancy and reduced reliance on costly referrals. Th...
Summary
In this episode, Jerry Vinci speaks with Christine Sevier, founder of Creating New Hope, about her journey into the senior living industry, the challenges families face in finding appropriate care, and the importance of personalized placement services. Christine shares her personal experiences that led her to start her agency, discusses the financial realities of senior care, and emphasizes the need for long-term care insur...
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Tammy Cosentino, an experienced leader in the senior living industry. They discuss Tammy's journey from nursing to senior living operations, her strategies for achieving and maintaining high occupancy rates, and the importance of staff satisfaction in relation to resident care. Tammy shares insights on leadership, recruitment, and the evolving landscape...
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