Summary
In this episode, Blockchain Wayne interviews Asaf, co-founder of Addressable, discussing the intersection of blockchain technology and marketing. They explore how Addressable helps companies understand and target users in the blockchain space by enriching wallet data with real-world insights. The conversation highlights the importance of data in marketing strategies, the challenges of user anonymity in blockchain, and the innovative solutions Addressable offers to enhance user acquisition and engagement.
Learn more about Addressable: https://www.addressable.io/
Takeaways
- Asaf has a background in AI and military intelligence.
- Addressable addresses the challenge of user anonymity in blockchain.
- The company enriches wallet data to help businesses understand their audience.
- Data is crucial for effective marketing in the blockchain space.
- Cost per wallet is a new metric for evaluating marketing success.
- Privacy is a priority for Addressable's data practices.
- Companies can use Addressable to reach specific target audiences.
- The importance of community and tech in the success of crypto projects.
- User experience is impacted by the choice of login methods.
- Face-to-face interactions are valuable in building business relationships.
Chapters
00:00 Introduction to Blockchain and AI
02:06 Understanding Addressable's Mission
06:06 Targeting Users in the Blockchain Space
10:10 The Importance of Data in Marketing
13:58 Navigating User Experience with Wallets
17:47 Case Studies and Real-World Applications
21:56 Conclusion and Future Directions
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.