THE EPISODE:
Matias provides an overview of digital assets (NFTs) and how they can drive meaningful engagement for consumer brands. He shares case studies, professional anecdotes, and a vision for how web3 technology can bring unique benefits to the customer while driving revenue for companies by pursuing a creative, new approach to old school value propositions. Matias emphasizes that this area of innovation should not be about market speculation, but instead about delighting a company's loyal community. Most importantly, it should be incredibly simple and easy for the customer to use. In fact, he argues that web3 and blockchain technology will only reach mass adoption if and when the end-user doesn't have to know they are interacting with "on chain" technologies. When the sceptics are delighted, the technology will have found its place.
EPISODE RESOURCES
Visit our website for guest info, transcripts, links, and resources for today's show.
GUEST:
Matias Marquez is the CEO of ethos, a company that is on a mission is to elevate engagement for brands and their customers with digital assets. Matias is an active advisor and investor in technology companies as well as a PowerPlay Young Entrepreneurs Ambassador. He founded Buyatab in 2009, led it to become a global leader in digital gift giving and sold it to Atlanta-based FLEETCOR Technologies. (NYSE: FLT). Throughout his career, Matias has received many awards for his entrepreneurial success, including a BC Business Top 30 Under 30 in 2016; winner of the 2016 EY Entrepreneur of The Year award; Canada’s Top 40 Under 40 in 2017; and a Forty Under 40 recipient in 2018.
HELP US GROW
Please subscribe, leave a review, and connect with From The Blockchain on all social media platforms.
GUEST QUOTE:
"What's more impactful is we need to get this technology in the hands of people and delight them."
WANT TO SPONSOR the show? We'd love to hear from you!
- INQUIRE HERE
HAVE IDEAS for the show? Let us know!
FROM THE BLOCKCHAIN
HOST - Ashley Smith
Music by: Spottie WiFi
Presented by: Fame Lady Squad...
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.