All Episodes

September 12, 2023 40 mins

THE EPISODE:   
Adam Brotman helped envision and launch what's currently seen as the shining example of blockchain-based customer loyalty programs - the Starbucks Odyssey experience. Ashley chats with Adam to unpack what these programs can offer, and how blockchain technology & digital assets play pivotal roles in moving away from a short-term and transactional brand strategy, to a community-building approach which encourages storytelling, participation, and fun. He explains why on-chain loyalty programs are becoming easier to roll out, shares that most brands are afraid of experimentation (providing an opportunity to those willing to learn, pivot, and grow), and offers insights on how employees can drive innovation within their organizations. Adam also gives the audience a sneak peek into his current initiative, hive3.ai - where users can compete for great prizes from some of their favourite brands.

EPISODE RESOURCES
Visit our website for guest info, transcripts, links, and resources for today's show.

GUEST:
Adam Brotman, Forum3 co-founder & co-CEO, excels in enhancing brand-customer relationships and digital marketing through innovations such as loyalty schemes & mobile technology. His creativity earned him the #2 spot on Fast Company's "100 Most Creative People" in 2012 and the CDO Club named him CDO of the Year in 2015.  Adam's rich professional background includes strategic leadership roles at J.Crew, where he initiated their first loyalty program, and notably at Starbucks. As their inaugural Chief Digital Officer, he orchestrated the development of Starbucks' mobile payment, ordering, and loyalty platform. Adam's current board commitments include MOD Pizza Company and Ruby Tuesday, and he has previously served on the boards of Neiman Marcus and Brooks Running Shoe Company. 

HELP US GROW
Please subscribe, leave a review, and connect with From The Blockchain on all social platforms.

GUEST QUOTE:
"Think about Web3 as a technology or a capability set that can help enhance how you innovate your customer relationship transformation."

Support the show

WANT TO SPONSOR the show? We'd love to hear from you!
- INQUIRE HERE
HAVE IDEAS for the show? Let us know!

FROM THE BLOCKCHAIN

HOST - Ashley Smith

Music by: Spottie WiFi
Presented by: Fame Lady Squad...

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.