In this engaging conversation, Paula Steurer reflects on her 17-year journey in public relations, sharing insights on the misconceptions surrounding PR, the importance of niche markets, and her passion for making a difference through nonprofit work.
She discusses the role of mentorship in her career and the challenges faced in adapting to the ever-evolving landscape of public relations, particularly with the rise of social media. In this conversation, Ed and Paula explore the impact of the pandemic on personal growth, the importance of authenticity, and the power of storytelling.
They discuss how experiences during the pandemic have shaped their perspectives on introversion and extroversion, the lessons learned, and the significance of living with heart. They also delve into defining success beyond material achievements, emphasizing the value of making a difference in others' lives.
You can contact Paula at https://www.sterlingpublicrelations.com/
And on her Instagram
@sterlingpr
or on her LinkedIn
https://www.linkedin.com/in/paulasteurer/
00:00 The Journey Begins: 17 Years in PR
07:40 Understanding PR: Misconceptions and Realities
14:45 Niche Markets: Wealth Management and Nonprofits
18:10 Making a Difference: The Nonprofit Perspective 22:49 Mentorship and Inspiration: Shaping the Future 28:06 Challenges in PR: Adapting to Change
29:55 Navigating Introversion and Extroversion Post-Pandemic
32:14 Lessons Learned from the Pandemic
36:48 Living with Heart: Authenticity in a Divisive World
42:23 The Power of Storytelling
50:26 Defining Success: Authenticity and Impact
56:58 What's in Your Heart?
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