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April 1, 2025 15 mins

Dominick Zito's path to becoming a solar entrepreneur wasn't a straight line. After moving from Hartford, Connecticut to the sunshine of Southwest Florida 21 years ago, he found himself seeking something more meaningful—a career where he could leverage his talents while making a positive impact. Working with a career coach, all signs pointed to solar energy, and Florida Solar Design Group was born.

What makes Dominick's story particularly compelling is how personal challenges shaped his professional journey. As a cancer survivor, he transformed his suffering into purpose, finding meaning years later when he could support others through their own battles. This same philosophy of turning challenges into opportunities for good extends to his business approach, where every solar installation represents not just energy savings, but environmental benefits for future generations.

The conversation takes an enlightening turn as Dominick exposes common misconceptions in the solar industry. "If it sounds too good to be true, run," he advises, specifically warning against deceptive sales tactics around solar leases. He emphasizes the importance of education over sales pressure, noting that even nationally recognized companies have abandoned solar customers after promising the moon. With electricity rates from FP&L and LCEC rising dramatically, more homeowners are recognizing solar's dual benefits of immediate savings and protection against future rate hikes.

Florida Solar Design Group stands apart in this "wild west" industry through their hands-on approach and commitment to education. Unlike competitors, Dominick personally meets every potential customer, Jason handles the technical aspects as a licensed Florida solar contractor and electrician, and they limit their service area to ensure quality. This formula has generated nearly 300 five-star reviews and created a sustainable business built on trust rather than high-pressure sales tactics. Ready to learn more about how solar could benefit your home? Visit floridasolardesigngroup.com or call 239-491-8010 for a personalized educational consultation with Dominick himself.

Florida Solar Design Group 

Dominick Zito

12801 Commerce Lakes Dr Ste 12 Fort Myers, FL 33913

(239) 491-8010

dominick@floridasolardesigngroup.com

floridasolardesigngroup.com

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, cabo, jimSchaller.

Speaker 2 (00:12):
Welcome Good Neighbors to episode number 242
of the Good Neighbor Podcast.
Today we have Good NeighborDominick Zito from the Florida
Solar Design Group.
Welcome.

Speaker 3 (00:22):
Good morning.
Thanks for having me.

Speaker 2 (00:24):
Absolutely Always a pleasure to get to know people
in the community and, likealways, share their story with
our community.
So without further ado, let'sjump right in.
I'm guessing it might havesomething to do with solar, but
I'll let you share that.

Speaker 3 (00:40):
Very astute of you.
We tried making it as simple aspossible, so I'm glad that
worked out for you.
So yeah, so we're Florida SolarDesign Group.
It was co -founded by myselfand my business partner, jason
Simlansky.
We do residential and smallcommercial solar electricity
systems here in SouthwestFlorida, so those are systems
that are designed to offset partof your existing electricity

(01:03):
bill to 100% of your electricitybill or, you know, above that,
and it's with renewable energyand solar in the Sunshine State.

Speaker 2 (01:12):
Very nice, very nice.
Before we get into the wholesolar details, let's back up
your story a little bit.
And how did you get involved insolar to start with?

Speaker 3 (01:22):
It's actually kind of interesting.
I had moved down to Floridaabout 21 years ago this July to
move here full time and I was inone career trying to find
something a little different,something more meaningful,
something where I could use myskill sets and abilities to kind
of give back, whether it was tothe community or the

(01:42):
environment.
So I was really driven to findsomething.
So I actually hired a careercoach to help guide me through
it and everything just keptcoming back to the solar
renewable energy industry and itkind of ticked all the boxes
for me.
Again, you know, when we sell asystem it immediately benefits

(02:03):
the homeowner in electricity,dollar savings, of course, the
carbon offset I'm not a treehugger per se, but every single
system we sell.
My business partner, jason, andI are very proud of that fact
because it's a home improvement,adding value to houses but
helping future generations.
As I said, reducing everyperson's carbon offset to help

(02:28):
future generations.
So it was very meaningful tofind something, like I said,
that ticked all the boxes andhas grown into an industry
leader here in Southwest Floridaand sharing that success not
only for us and our staff butfor individuals and the
environment in Southwest Florida, and sharing that success, not
only for us and our staff, butfor individuals and the
environment in Southwest Florida.

Speaker 2 (02:50):
Absolutely, and through that, through a career
transition, moving differentindustry, we've all faced
challenges along our journey,whether personally or
professionally.
Is there something thathappened along your journey that
you can look back at now andsay you know what I made it
through.
I'm in a better place now.

Speaker 3 (03:10):
Yeah, you know I had seen the question initially and
you know I didn't play thecancer card, as we call it, but
I am personally a cancersurvivor from many, many years
ago.
Cancer survivor from many, manyyears ago.
And you know, at the time itwas, you know, the worst

(03:33):
experience chemotherapy,radiation and fighting, you know
, for my life.
And it wasn't until years uponyears later where I had
encountered longtime friends andnew friends that were going
through the same experience andI was there to be able to help
them from my experience and betheir personal cheerleader.
So you know, at the time it wasabout 2001, when I was going

(03:57):
through it, didn't understand, Iwas angry and then, through
mindful practice and meditation,you know, learn to work through
that.
And then you know now, so manyyears later, know that my pain
and suffering has helped.
You know five people that Icould definitively name that my

(04:21):
experience helped walk themthrough that terrible time in
their life.

Speaker 2 (04:26):
And that is good.

Speaker 3 (04:28):
Yeah, and you know, like I said, it's that personal
aspect of it, but it's also arealization.
You know, there was a Buddhistsaying that I may die today.
It's a mindfulness practice andand it's not a negative, it's
just a matter of being here,being in the moment, being
present.
And so I think Jason and I,taking Florida Solar Design

(04:50):
Group on and growing it, islooking at every single day the
good that we do and do ourabsolute best every second we
can.

Speaker 2 (05:00):
Yeah, and you mentioned it earlier, it's about
helping people you know anddoing a great job.
I commend you for everythingyou've done.
So let's talk about myths ormisconceptions surrounding the
solar industry.
I'm sure there's a lot of them.
We could probably talk forhours about it, but let's clear
up a couple for our listenerstoday.

Speaker 3 (05:20):
Well, you know, first and foremost, if it sounds too
good to be true, run I meanreally truly run or kick that
salesperson or door knocker outof your house.
You know the solar industry hasreally been the wild, wild west
down here in southwest Floridaand unfortunately a lot of

(05:42):
consumers believe the reallynice salesperson oh, he or she
was so kind and wonderful and itwas zero money out of pocket
and it's a lease.
So you know all these salestactics to get people you know
to buy from them because they'recommissioned salespeople.

(06:03):
Or the latest one is a salaryemployee.
But you know their salary isbased on the you know company's
performance.
So it's just a uh, a veil tosaying the same exact thing.
So I think truly, um, leasesare terrible in Southwest
Florida for consumers.

(06:24):
They're painted as this great,fabulous, wonderful thing.
If somebody is talking aboutzero money out of pocket, do
your due diligence and researchabout the company.
Florida Solar Design Group andbig names, national companies

(06:45):
have gone out of business.
You know ADT, the alarm company.
We all know them.
They were in the solar businessfor a couple of years.
They ran on their name.
They totally lost momentum andfell apart and then abandoned
customers.
But everybody believed in ADT,a national company.
So the biggest misconception, Ithink, is it's not really a

(07:10):
misconception, it's justguidance.
Get multiple quotes.
Talk to people that are goingto educate you rather than sell
you.

Speaker 2 (07:18):
And that's the important thing Knowledge is
power, absolutely.

Speaker 3 (07:21):
Yes, sir, absolutely.

Speaker 2 (07:23):
So you know a lot has changed in solar since when it
first came out, but you noticeanything changing or trending as
of late.

Speaker 3 (07:32):
You know, one of the biggest things happening now,
you know, in the market todaywas, you know, fp&l, our large
power company here, and LCEC,who just follows with them.
They've had tremendous rateincreases over the past three
years and it's already on thebook to have another big

(07:52):
increase in electricity costs.
So I think the biggest changeis the realization that we're
all at the mercy of FPNL or LCECand their definitive rate
increases tomorrow, six monthsfrom now, six years from now.
So people are looking at andsaying, oh my goodness, wait a

(08:12):
minute.
I can invest in my home,increase my resale value, not
have a negative assessment on myhouse and pay more taxes and
save money every single day.
Solar is a pretty great ideaand it doesn't matter what walk
of life you come from, what sideof the aisle you're on.
Everybody likes saving moneyand then helping the environment

(08:36):
and future generations.
So I think that's probably thebiggest part of it.

Speaker 2 (08:40):
Very good, Very good.
Now you mentioned 21 years agoyou came to Southwest Florida.
Where are you originally from?

Speaker 3 (08:47):
From Hartford.
Well, outside of Hartford,connecticut, I always mention
Wethersfield and everybody'slike what?
Hartford, oh, ok, yeah, I knowHartford.

Speaker 2 (08:57):
What brought you down here?

Speaker 3 (09:04):
You're back screen there.
The weather, the climate,absolutely.
I, you know.
I knew many years ago that youknow, the cold New England type
of weather or anywhere elsewasn't for me anymore.
I snowboarded and skied andsnowmobiled and did all that fun
and exciting stuff, got it outof my system and said, yeah, I
don't want to be cold anymore.
And then moved down here fulltime.

(09:26):
I knew I was in for a careerchange anyway, so I figured why
not start from scratch and abetter place to live?

Speaker 2 (09:36):
Perfect timing, perfect, yes, I'm from.
Wisconsin originally.
I think I've shoveled enoughsnow to qualify for the rest of
my life, so I think I'm good.

Speaker 1 (09:42):
Yes, sir, absolutely.

Speaker 2 (09:43):
Absolutely, and I'll just move the sand out of my way
at the beach.
That's all I'm going to do.

Speaker 3 (09:48):
Much better because you can do it in shorts and a
t-shirt.

Speaker 2 (09:50):
Exactly, exactly.
Speaking about outside.
You know your job can be verydemanding, but when you do get a
moment of free time, what doyou enjoy doing outside of work?

Speaker 3 (10:15):
I've always been a car guy.
So classic cars and muscle cars, kind of tinkering on, not
necessarily full restorations,but some mechanical work, car
shows, the car hobby, thingslike that.
So 1930s, hot rods, 1950s and60s muscle cars and things, and
it's an amazing community,muscle cars and things, and it's
an amazing community, you knowit really is.
The camaraderie is remarkableand very welcoming because you
truly have this like and kindinterest and it doesn't, like
you said, from where you are,from Connecticut.

(10:36):
I'm from Connecticut, from allover the world, whether you know
it or not.
The particulars everybody's acar person.
You know I take an old car outand everybody's giving me the
thumbs up and waving and beeping.
So it's a feel good thing and ahobby that I've enjoyed since I
was probably, I think, got myfirst car when I was 14 years
old.

Speaker 2 (10:57):
Wow, wow, any favorite cars.

Speaker 3 (11:00):
I'm sorry.

Speaker 2 (11:01):
Any favorite cars?

Speaker 3 (11:03):
Well, you know, being a car geek, which generation,
what type of model, what are wedoing with the car you know.
So you know it's very difficult.
You know the dream car.
I mean being a car geek, youknow, and going through every
genre of cars, european classiccars, everything genre of cars,

(11:28):
european classic cars,everything, um I, I think the
most desired car for me is a old1967 ferrari gto.
Um, you know, but those are, Ithink one just recently sold for
47 million dollars, wow, um, sothe solar business is good, but
yeah yeah, we're gonna get'regoing to get there.

Speaker 2 (11:45):
We'll get there right .

Speaker 3 (11:46):
Yeah, exactly yeah, I'm trying.
You know, my running joke isI'm trying one house at a time.

Speaker 2 (11:51):
There you go.

Speaker 3 (11:53):
But yeah, I mean that's the holy grail for
anybody that understands cars.
But you know nice driving cleancars that we can hop in at
night and go grab a pizza andsomething fun.

Speaker 2 (12:05):
So that's my favorite , I need a nice beach vehicle to
drive down to the beach.

Speaker 3 (12:12):
Exactly.

Speaker 2 (12:14):
So is there one thing you wish our listeners knew
about Florida solar design groupthat maybe they won't be too
familiar with?

Speaker 3 (12:22):
Well, you know, I, we are Jason and I, we are
hands-on.
I meet every single customer inperson.
Now if they're back up inMilwaukee or Connecticut, it's a
telephone call or a Zoommeeting, but we don't just sell
over the telephone or over emailor anything like that.

(12:43):
We are hands-on educators.
I don't have commissionedsalespeople, it's just me People
.
If they decide to move forwardor they have super technical
geek questions, I pass the buckto Jason, because Jason is the
actual licensed Florida solarcontractor.
He is also the licensed Floridaelectrician and we are an

(13:06):
accredited solar installer theonly accredited solar installer
in Southwest Florida, and wedon't go more than an hour and a
half out of our service area.
We could, we get asked all thetime, but we don't have that
family, local mom and popservice that we like to offer by

(13:27):
going beyond that service area.
So we limit ourselves, which islimiting for our bottom line
book of business, but it's waymore important to have.
I think we're going to hit 300five-star Google reviews by the
end of the week.
So we don't get that by notbeing here and being in meeting
every customer.
So education and you're stuckwith Jason and I for the next 25

(13:52):
years, because that's what themanufacturer's warranty is on
most of the American madeproducts we sell.

Speaker 2 (13:59):
Very nice.
So how would our listeners goabout contacting you if they
wanted to learn more?

Speaker 3 (14:04):
Absolutely so.
We have our website.
It's a little lengthy but it'sfloridasolardesigngroup.
com.
Or just research that.
Now, again, as everybody knows,there's paid sponsors.
So if you start typing that in,everything's going to drop in.
Go below where it sayssponsored from Mrs Google and

(14:26):
then look for Florida SolarDesign Group from Google and
then look for Florida SolarDesign Group.
Look for this funny lookingbald guy there.
We have a really extensiveYouTube channel.
So if you go to YouTube andGoogle Florida or search Florida
Solar Design Group and againskip through the sponsored stuff
, we have dozens upon dozens ofvideos educating, showing

(14:47):
installations.
We do have an Instagram accountand everything, or you know the
old-fashioned way 239-491-8010.
And again 239-491-8010.
Disgusting plug there.
Sorry, but you know, pick upthe phone and call and set up an

(15:08):
educational appointment with methrough my office.

Speaker 2 (15:12):
Very good, Dominick.
It's been a pleasure getting toknow you.
Thank you for being such a goodneighbor and we'll see you out
in the community soon.

Speaker 3 (15:20):
Absolutely.
Thank you so much for theopportunity to be part of your
great podcast.
Thanks.

Speaker 1 (15:26):
Thank you for listening to the Good Neighbor
Podcast, estero.
To nominate your favorite localbusinesses to be featured on
the show, go to GNPEstero.
com.
That's GNPEstero.
com, no-transcript.
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