Forget Loyalty—Build Fandom: Chris Smith on Growing Zunzibar with Simplicity, Purpose, and Relationships

Forget the loyalty programs and outdated marketing tricks. Chris Smith, CEO of Zunzibar, has a different approach—one that turns customers into fans, simplifies operations, and scales with soul. From flipping burgers in college to building a franchise model with a clear mission, Chris shares how focusing on simplicity, relationships, and purpose has helped him create a brand that resonates with customers, team members, and franchisees alike. In this episode, we dive into why fandom beats loyalty, how to build an operation that scales without breaking, and how your personal purpose can power your business growth. To learn more about Zunzibar and how they’re blending fast casual with a bar-driven experience, visit https://www.zunzibar.com. Chris’s story is proof that when you keep it simple and lead with purpose, the result is a brand people don’t just visit—they love.
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