Quality is Overrated: Allan Dib on Scaling Sales the Smart Way

Most restaurant owners think better food or better service will win the game. But Allan Dib has a different take: your product is not your problem—your marketing is.

Allan is the best-selling author of The 1-Page Marketing Plan, and in this conversation, he dismantles the myths that keep restaurants stuck. We get into the high cost of bad positioning, why most marketing attracts the wrong customers, and the dangerous assumption that quality alone will drive sales.

He shares how loyalty is about identity, not discounts—and why clarity, not complexity, is the real growth lever.

This is for operators who are tired of being the best-kept secret and ready to market like they mean it.

To learn more about his work and access free tools, visit https://allandib.com/

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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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