This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service

Chris Adams does. He’s built a business on showing some of the biggest brands in the world how to make guests feel something—without faking it.

In this episode, we dig into what defines modern luxury and why it has less to do with money and more to do with culture, people, and emotional precision. Chris shares how AI and tech can enhance—not replace—hospitality, why perceived value is the new battlefield, and what most operators get wrong about training.

If you’re still trying to out-system your staffing problems, this is your wake-up call. Luxury isn’t about perks. It’s about people. And Chris is here to show you how to invest in them the right way.

To learn more about Ellis Adams Group and their work in luxury hospitality, visit ellisadamsgroup.com

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