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December 2, 2024 54 mins
In the new episode of Fullfunnel Live we'll talk about ABM expansion.

Join us to learn and discuss: 

 -How to structure an expansion ABM program - the key steps
- Expansion playbook example
- How to align expansion with other ABM and demand gen programs

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events


Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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