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May 5, 2025 52 mins
In this episode of Fullfunnel Live, we discussed with sales leader the role of sales in ABM.

Listen to learn:
•⁠ ⁠The role of AEs and SDRs in the ABM program
•⁠ ⁠The most successful account-based sales playbooks: key activities and metrics
•⁠ ⁠How sales should collaborate with marketing in ABM

💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.

📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/


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