Fullerton Unfiltered

Jacob Trezil of Custom Touch Outdoors is building something special — and today we’re sharing his story. From humble beginnings to a dialed-in setup, Jacob walks us through what it takes to grow a lawn and landscape company in a small town with big goals. Trucks, trailers, systems, and mindset — it's all here.

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Joel Adams of Joel’s Lawn Care in Ft. Collins, CO shares his journey of realizing when business and life weren’t adding up—and what it took to recognize the signs before it was too late. We dig into leadership shifts, personal awareness, and the “boiling frog” moments every entrepreneur should watch for.

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Snow removal contracts aren’t as simple as they seem — and signing the wrong one can cost you big time. In this episode, I’m breaking down the fine print, exposing the red flags, and showing you the hidden clauses that could sink your profits. We’ll cover real examples from past seasons, the sneaky wording you need to look out for, and how to protect yourself before putting pen to paper. Whether you’re new to snow removal or a seas...

Ariel Ochoa is taking his family’s landscaping business to a whole new level. On today’s show, we sit down with this second-generation owner to hear how he’s growing Ochoa’s Landscaping with fresh energy, big vision, and a commitment to excellence. From lawn care to snow, Ariel is rewriting what the family legacy looks like.

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After years of memories, miles, and mayhem, it’s time to say goodbye to Thundah — the truck that helped build our brand and carried us through countless seasons. In this heartfelt episode, I share why we made the tough decision to sell, what Thundah meant to our story, and what’s next as we turn the page. Buckle up for one last ride.

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In this episode, Christian Schloegel from C&I Services joins us to talk about the power of prioritizing yourself — your health, your mindset, and your leadership — so your business can finally grow. From burnout to breakthrough, Christian shares how leveling up personally transformed his company and why your business can only grow as far as you do.

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Teenager Tour heads to North Chicago with Colin Sullivan of Crew Landscapes! From mowing to full-service landscaping and hardscaping, Colin’s built a thriving business before even graduating high school. We dive into his setup, how he scaled up, and what it takes to grow a legit company as a young entrepreneur.

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Want to know how to price snow plowing and bulk salting jobs accurately and profitably? In this episode, I share our proven system for quoting snow work with confidence — from calculating plow rates and salt costs to factoring in equipment, labor, and fuel. Stop undercharging and start winning bids that actually make money.

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Want to finally crack the code on pricing lawn care jobs? In this replay from Brian’s popular YouTube channel, we dive into how to price mowing and lawn care services accurately—every single time. Brian shares his proven formula for bidding jobs, factoring in time, labor, and overhead so you can stop guessing, win more work, and guarantee profit.

If pricing has ever stressed you out, this episode will give you the confidence and cl...

In this episode, we sit down with Charlie Gmeiner of Maple Valley Land Management, a teenager who’s already making big moves in the lawn and landscaping game across St. Clair and Grosse Pointe, Michigan. Charlie shares how he started his business, the challenges he’s faced as a young entrepreneur, and the strategies that helped him grow into a trusted name in his community. Whether you’re just starting out or looking for inspiratio...

Not every content creator on YouTube has the experience or credibility to be giving advice — and following the wrong voices can cost you time, money, and momentum. In this episode, I share the full lay of the land on who you should actually be listening to, how to spot fake gurus, and why it’s critical to filter out bad advice if you want to grow your business.

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In Cracking the Google Code: Branded Bull’s SEO Secrets for More Leads, we’re breaking down the exact strategies we use to help businesses dominate search results and turn clicks into customers. From on-page optimization and keyword targeting to building high-authority backlinks and mastering local SEO, you’ll learn what actually moves the needle in today’s online landscape. If you’ve been frustrated by your website’s performance o...