Fullerton Unfiltered
A podcast show dedicated to those who are determined to take their business and their life to the next level!
Episodes
Brian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal, different roles, and learning how to win as a team in the middle of a tough season.
Lawntrapreneur Academy (The #1...
Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/
Gran...
If you've ever signed a contract and immediately felt that "uh-oh" feeling… this episode is for you. We're talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn't mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work, chargebacks, endless scope creep, ...
Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you.
You wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost the margin before you ever started. ...
Today we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy!
LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://lea...
A forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bull, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention.
LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events
GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10
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GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10
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2025 stretched us, shaped us, and surprised us in the best ways. In this episode, Brian and Liz sit down to reflect on the wins, the lessons, the hard moments, and the growth that defined the year. From business and family to faith and future vision, this is an honest look back and a hopeful look ahead.
GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10
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Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winter reading list and explain why each...
Danny Kerr joined the Fullerton Unfiltered Podcast to discuss his organization's training sessions and Breakthrough Academy's approach to providing franchise-level support to small businesses without requiring franchise purchase. The conversation covered Breakthrough Academy's unique coaching methodology, their staff structure, and their impact on helping over 500 businesses, along with their focus on systemizing and scaling operat...
In this episode, I'm sharing a replay of a live LMN demo where I walk through exactly how we use LMN to run our lawn and landscaping business. No theory, no fluff, just real screens, real numbers, and real decisions that impact profitability, pricing, scheduling, and growth. If you're already using LMN or thinking about it and want to see how it actually works inside an operating company, this episode will give you a clear look beh...
We're pulling back the curtain on our 2025 commercial snow setup and the equipment we rely on in real storms. Plows, salters, trucks, our new Isuzu, what's working, what we've learned, and why this setup shows up when it matters.
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In this episode, we break down five ways we're actively improving our snow removal business during the winter season. From ditching the 9–5 mindset and operating 24/7, to increasing pre-storm communication, managing expectations upfront, and being available when clients need us most, this conversation dives into what actually moves the needle in snow operations. If you want a more professional, reliable, and stress-free winter seas...
This episode dives into the gap between dreaming and truly leading. Anyone can dream. A visionary builds, executes, and brings the dream into reality. We talk about how to shift from ideas to action, what separates high-level leaders from wishful thinkers, and how to become the kind of person who makes things happen instead of hoping they happen. Perfect for entrepreneurs ready to step into their next level.
This morning was one of those days where nothing goes as planned. The salter broke down, the clock was ticking, and it felt like everything that could go wrong did. But here's the truth — it will get better, or I'll get better at handling it. One or the other. In this episode I share the chaos, the frustration, and how we still pulled it together and got the job done. Because in this business, you learn to adapt, overcome, and keep...
In today's episode Brian breaks down why late fall and early winter is the perfect time to evaluate your support team and make the tough decisions your business needs. From upgrading bookkeepers and accountants to tightening up internal roles, this is your permission to draft on your team and level up. Brian also recaps debris from the first snowstorm of the season and two early salt runs, sharing what worked and what needs tweakin...
In this episode, we dive into our annual budget review and build out our full 2026 budget inside LMN for Brian's Lawn Maintenance. I walk you through why this is the most important end-of-year task, how it shapes your pricing and profit for next season, and why getting your numbers dialed in now sets you up to win big in 2026. Let's get our ducks in a row and go into the new year with clarity, confidence, and a rock-solid plan.
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