Functional Medicine Business Institute Podcast
Dr. Deb is a functional medicine practitioner and entrepreneur. A pioneer in functional medicine, scheduling, leadership, and practice management, Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive and live better lives. Our podcast shares the good and bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice. With practical tools on how to manage money, taxes, and patient care she will discuss it all.
Episodes
Mindset is the first step to growing your practice. Marketing your practice for growth. Customizing your programs and packages. Knowing your money. Engaging and maintaining your A-team.
Do not miss these highlights:
01:11 How having the right mindset can keep you going for the long game.
06:58 Letting people know who you are, what you do, why you do what you do, and having them connect with you before you get in the office is a t...
What is a sales funnel? How do you build a sales funnel? Why is this important for medical practices to have one? We'll be answering all those questions and more in today's video. Watch now for a rundown of sales funnels for beginners and how to develop a sales funnel strategy.
Do not miss these highlights:
01:02 What is a sales funnel? How it can help grow your business, get you noticed, and make you an authority in the f...
Setting boundaries is the key to a successful business. It is necessary to maintain your sanity, personal life, and growing your business. Don't get caught up in shiny object syndrome.
Do not miss these highlights:
01:02 Why we struggle in setting boundaries and why we should set those boundaries
03:28 Sometimes God derails us because we're going in the wrong path
04:22 It's very easy to get pulled away by every little ...
Have you created a pricing strategy for your business? Spending time planning for pricing structure is key to the success of your business. Don't give up your business if you are changing your strategy think about selling it.
Do not miss these highlights:
02:00 It's important for you to identify what bucket (ticket) you're going to be in because this is how you attract your ideal client.
03:56 Nailing your pricing str...
How do you get and stay motivated after being in practice a while? How do you connect with people? How do you learn and grow? Dr. Deb shares key ideas on how to keep yourself motivated.
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01:28 It's a challenge for all of us to keep learning, keep expanding our knowledge and get fresh ideas into our practice.
04:34 Regardless of the size of the business, regardless of how many people you have…we a...
What is accountability? Accountability means being responsible and being able to follow through with what one is supposed to do? In business, accountability is important to grow your practice. But the type of accountability is determined by the leader. What type of leader are you? Ignore and hope, the heavy-handed leader or are you genuine and you share goals and ideas with your team so everyone wins?
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...Where is your business at for 2022? Have you reached your goals? What changes are necessary to hit a grand slam for 2022? Dr. Deb inspires you to look at your goals, reset them or pivot to cross the finish line strong.
Do not miss these highlights:
01:02 We are halfway through 2022, this is a great time for you to be evaluating your success in your business.
03:27 Figuring out how to reach your goals.
07:50 Add additional service...
How to retain employees? Setting up a wellness program and encouraging them to learn about health and wellness. Empowering your employees to take care of themselves will improve your business.
Do not miss these highlights:
01:58 The three advantages of giving incentives to your employees.
02:48 The reasons to promote well-being in the workplace - Increase productivity and motivation - Bring teams together and build morale - Decrea...
The experience that your client/patient goes through at your office can make a difference between attracting and maintaining a client. Does your client see a nice clean and polished office, nice staff or crabby staff? Do they hear gossip and rude conversation or is your staff wonderful and engaging about health and wellness?
Take a tour of your office through your client's eyes. Really pay attention to the details because we ov...
What do you need to know before starting a private practice?
Know your numbers, and talk to experts that understand the business better than you.
Does it matter if I am an NP, DO, MD, DC can I start a private functional medicine practice?
Anyone with a license can start a private practice.
How do I prevent embezzlement in my practice?
Manage your money carefully and be on top of where your money is going.
Do not miss these highli...
5 Key business investors for your functional-integrative medical practitioners.
How do I start an FM or Integrative medical practice with 0 money? Yup, I said 0 cash. It is possible and necessary. You can use investor cash, friends or family, SBA loans or Credit Cards to begin your practice today. It is easier than you think. There are people willing and ready to help you.
Do not miss these highlights:
02:17 In order to be success...
How much does it cost to acquire a new functional medicine client? It can be as little as 0.51 cents to $240.00 depending on the service.
What does it take to have a successful marketing campaign? It takes planning, training your team, knowing what outcome you are looking to achieve, and a digital presence.
Do not miss these highlights:
02:49 Why is it so important to understand what it costs to bring a client into your practice?
...
Goal setting can be fun and stressful at the same time. Dr. Deb shares how to stay on track to meet your goals and grow your practice while maintaining your sanity and personal life.
Do not miss these highlights:
02:08 Start making progress and changing the landscape of your life and your business to accomplish a bigger goal
02:24 You need to have a plan on how you’re going to get there, just like going on a trip
03:53 It'...
How to chose a social media platform. Its important to chose a platform that you enjoy. If you gringe every time you think of being on that platform you won't use it to grow your business.
How to get started building organic traffic on social platforms like Facebook, YouTube, Rumble, LinkedIn and more.
Do not miss these highlights:
03:24 Three years ago, without paid marketing, Dr. Deb built a practice with 5000 patients but on...
Finding employees in today's market can be a challenge. You may end up paying more for an employee so it's important to make sure it's the right fit. Ask current employees if they have friends that would be a good fit for your organization.
Dr. deb shares tips to hiring in an employee's marketplace. You want to be clear and keep your culture true.
Do not miss these highlights:
02:23 Have your core values, ideas, and...
One of our toughest things are employees. How do we get them to do what we need and want? How do we run a smooth business? Dr. Deb shares a shocking factor on how to get this to work!
Do not miss these highlights:
04:22 How will you know that the problem is YOU and not your employees nor your business
06:51 When you start to look at people differently in your business, it will help grow your business
08:36 Small businesses are bo...
Dr. Deb shares what it takes to set structure to your business for growth and success.
Do not miss these highlights:
02:16 Your business is not your life, You personally should not define yourself by your business
03:49 If your business cannot earn revenue without you being present, you don't really have a business, you have a job
05:32 When and how much time you should spend seeing your clients
07:32 Create a model that'...
Dr. Deb shares what it takes to evaluate your business and why the new breakeven point is 10%.
Do not miss these highlights:
02:21 Profit in your business is like oxygen and money is your fuel
03:21 It's really important for your business to be profitable enough for you to pay yourself a living wage
04:47 Find the right accountant who really knows the laws, learn about what is tax-deductible and what is not, this can save you a...
Dr. Deb shares discussions, money, teams, and happiness.
Do not miss these highlights:
01:01 Money won't heal your broken spots
01:54 What money can’t buy and do
02:56 We get empty when we give so much of our team, family, community, clients or patients
03:54 Take care of yourself before you take care of others
04:08 It's not what you do that makes it great, It's how you do it and why you do it
04:41 If work has beco...
Zora Chase is Dr. Deb's marketing expert. Branding, customer acquisition, ROI, and the Lifetime Value of the client are topics covered in today's episode.
Do not miss these highlights:
05:16 What is Digital Marketing
06:37 Branding Strategy - How to brand your business
10:27 How to evaluate your Cost of Acquisition
14:14 Digital Marketing is very analytical
16:52 Why is it risky for your business if you rely on one channe...
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