EP 72: Bootstrapping, Exiting, and Alternative Fundraising with Laurits Just

Would you rather grind for years bootstrapping, take VC money with strings attached, or sell and move on? That’s the exact crossroads Laurits Just faced as the co-founder of BitsForDigits.

In this episode, Laurits breaks down how he built and sold his startup, a marketplace for partial business acquisitions, and why he ultimately chose to exit instead of raising venture capital. He shares the highs and lows of bootstrapping, the challenge of getting a two-sided marketplace off the ground, and the inside story of negotiating his sale to Flippa.

Now leading Flippa Invest, Laurits is on a mission to help founders secure funding—without the pressure of chasing unicorn status. If you’re a founder weighing your options, this episode will open your eyes to paths beyond traditional VC.

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Here’s what you’ll find in this episode:

00:00: Introduction

01:40: The story behind the startup and bootstrapping

02:49: Overcoming the challenges of a two-sided marketplace

05:44: Growing profitably and attracting acquisition offers

06:03: Why Laurits and his co-founder decided to sell to Flippa

09:53: Bootstrapping vs. raising capital: The three-door dilemma

12:34: Running a competitive sale process for maximum exit value

18:10: Life after the acquisition: Transitioning to Flippa Invest

21:04: How Flippa Invest offers an alternative to VC funding

• 24:19: The types of businesses that fit the Flippa Invest model

• 28:12: Understanding valuation and fundraising expectations

• 36:45: How founders can explore funding through Flippa Invest

  
  

ABOUT LAURITS JUST

Laurits Just is the co-founder and co-CEO of BitsForDigits, a marketplace for partial and full business acquisitions. With a background in finance, he worked at BlackRock and Rocket Internet in London before launching his startup. Holding three degrees—including a Master of Science from the London School of Economics—Laurits specialized in digital innovation, AI applications, and distributed ledger platforms.

After leaving BlackRock, he co-founded BitsForDigits with a mission to provide liquidity solutions for self-funded business owners. Inspired by a blog post on Jeff Bezos' investment in Basecamp, he and his co-founder built a platform that made secondary transactions more accessible. After scaling the business to profitability, they ultimately exited to Flippa, where Laurits now leads Flippa Invest, helping founders secure funding beyond traditional VC.

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