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February 27, 2025 38 mins

Jeremy Parker, co-founder of Swag.com discusses his incredible journey of building a successful swag business from scratch and ultimately selling it to Custom Ink. Jeremy shares valuable insights on raising capital, identifying market opportunities, and navigating the acquisition process.

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Raising capital? 


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https://blog.thunder.vc/funding-101?utm_source=Youtube&utm_medium=Video&utm_campaign=Episode75&utm_id=FundraisingDemystifiedPodcast


Here’s what you’ll find in this episode:

00:19 How Swag.com got to $40 Million in Sales

05:41 Wildest orders taken by Swag.com

06:47 How Swag.com started

15:35 Raising $3 Million in Venture Capital for Swag.com

21:38 Getting Acquired by Custom Ink

34:39 Advice for Founders

36:55 Connect with Jeremy Parker


ABOUT JEREMY PARKER

Jeremy Parker is the co-founder of Swag.com, a prominent e-commerce platform specializing in high-quality promotional products for businesses. His entrepreneurial journey began after graduating from Boston University, where he initially pursued film production. Parker's business background includes establishing a creative promotional product division and co-founding an e-commerce platform focused on social media influencer marketing, which was later acquired. 


He then focused his efforts on Swag.com, which has seen rapid growth and attracted major clients like Facebook, Google, and Amazon. Notably, Swag.com was acquired by Custom Ink in 2021. Parker has also been recognized for his achievements, including being named to Crain's NY 40 under 40, and Swag.com has appeared on the Inc. 500 list of fastest-growing private companies.


Connect with Jeremy:

Email:  jeremy.ian.parker@gmail.com

LinkedIn: Jeremy Parker


ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/


ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.


Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.


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