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January 22, 2025 33 mins

(Watch the YouTube video of this episode here)

In this episode, my wife Jessi and I dive deep into identifying red flags in real estate investments. From unrealistic ROI expectations to missing information and market risks, we cover it all. Learn what to watch out for and how to ask the right questions to ensure a solid investment.


// Key Moments

  • 00:00 Intro
  • 03:22 Identifying Red Flags: Real Estate Examples
  • 05:50 Unrealistic ROI Expectations
  • 13:46 Vague Plans and Exit Strategies
  • 17:31 Skin in the Game
  • 19:05 Market Red Flags
  • 21:44 Execution Issues and Timelines
  • 29:47 Pressure to Invest Quickly


// 5 Key Lessons

  1. If it sounds too good to be true, it probably is: Watch out for unrealistically high ROI promises. Always ask what's driving those returns and if they're sustainable.
  2. Don’t fall for the 'act now' pressure: A sponsor pushing you to invest immediately is a major red flag. Quality investments come with time to evaluate, not ultimatums.
  3. Stress-test every scenario: Deals without contingency plans for delays, cost overruns, or market shifts are risky. Ask how the plan adapts to challenges.
  4. Communicate or crumble: Delays happen, but silence from a sponsor is unacceptable. Consistent updates are essential for trust.
  5. Your gut feeling matters—make your own red flag list: Beyond standard risks, trust your instincts. Create a personal checklist of deal-breakers to guide your decisions.


// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.


Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook


// Disclaimer

Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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