How I Purchased The Tallest Building in Oregon East of the Cascades | Ep 94

(Watch the YouTube video of this episode here)

We just bought the tallest building in Oregon, east of the Cascades! In this episode of the Furlo Capital Real Estate Podcast, we dive into the details of this exciting venture. From the initial offer to closing the deal, and even selling part of a cell tower to fund the down payment, we share our journey and the intricacies of our first official syndication. Whether you're into commercial or residential real estate investing, this episode is packed with insights and tips for making wise investments. Join us as we discuss the challenges, successes, and future plans for this towering achievement!

// Key Moments

• 00:00 Intro
• 00:29 The Journey to Acquiring Baker Tower
• 02:32 Financial Breakdown and Investor Insights
• 05:14 Historical Significance and Future Plans
• 12:24 Unique Heating and Cooling System
• 15:33 Unique Condo Structure and HOA Considerations
• 16:49 Selling Strategies for Different Floors
• 17:45 Managing the Property Remotely
• 18:53 Local Market and Housing Demand
• 20:04 Business Plan and Property Management
• 20:41 Occupancy Rates and Tenant Stability
• 21:28 SEC Rules and Investment Structure
• 23:10 Insurance and Environmental Challenges
• 29:11 Final Thoughts and Future Plans

// 7 Key Lessons

1. Think tall, start small: James’s first syndication deal wasn’t a skyscraper of cash—it was a marathon of learning. The best way to get big in real estate is to start building deal by deal.
2. Don’t fear the weird deal: Baker Tower was “too unique” for banks and insurers, but that uniqueness created opportunity. The best returns often come from properties others don’t know how to value.
3. Creative financing beats deep pockets: Selling a cell tower easement for $400K upfront turned an impossible down payment into a done deal. 
4. Your risk isn’t just the property—it’s the paperwork: The environmental report nearly tanked the deal until James reframed the liability argument. Sometimes, good communication saves thousands.
5. Leverage exit flexibility: Each floor being a separate condo means multiple exit paths—whole building, per floor, or mixed use. Always buy with optionality.
6. Systems scale distance: Managing a 10-story property six hours away works when you have local partners and solid processes. Systems make scaling geography possible.
7. Hold for the long view: A 10-year hold plan turns hype into sustainable returns. Cash flow pays today; appreciation pays your future self.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

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// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.