Knowing The Ellsberg Paradox Makes Real Estate Investing Easier | Ep 87

(Watch the YouTube video of this episode here)

  

In this episode of the Furlo Capital Real Estate Podcast, we dive into the complexities of the Ellsberg Paradox and its impact on investment decisions. We also break down how this paradox influences investor behavior, using real-life examples to highlight known and unknown risks in both traditional and real estate investments. Learn how to navigate these uncertainties with practical strategies that help mitigate risks and build wealth. Join us to discover actionable tips for investing wisely, so we can improve housing and foster financial growth together.

// Key Moments

00:00 Intro

00:22 Understanding Paradoxes: A Fun Quiz

01:02 Diving into the Ellsberg Paradox

03:17 Real Estate Investment Scenarios

06:55 Overcoming the Ellsberg Paradox: Practical Tips

13:31 Conclusion and Next Steps

// 6 Key Lessons

Lesson 1: Recognize when it’s fear of the unknown, not actual risk: The Ellsberg Paradox shows we often avoid opportunities not because they’re bad, but because they’re ambiguous.

Lesson 2: Ask better questions, not for perfect answers: Transparency from a sponsor beats a flawless pitch—knowing their process helps turn “unknown odds” into informed ones.

Lesson 3: Start small, but start anyway: Your first deal will always feel weird—better to learn on a $50k investment than a massive apartment complex.

Lesson 4: Relationships reduce risk faster than spreadsheets: Building trust with sponsors and seeing their track record can turn “urn B” uncertainty into comfort.

Lesson 5: Knowledge shrinks ambiguity: Reading, networking, and learning the lingo turns intimidating deals into understandable opportunities.

Less0n 6: Don’t confuse guaranteed with better: A safe 8% return feels comfortable, but sometimes the unknown 20% deal is objectively stronger—if you do your homework.

// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.

Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook

// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.