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March 12, 2025 15 mins

(Watch the YouTube video of this episodehere)

In this episode, Jessi and I dive into the essential role of asset managers in passive real estate investing. We'll explore what an asset manager does, the seven key responsibilities they handle, and why they are crucial for maximizing investment returns. From overseeing property management to setting financial targets, we'll break down everything you need to know to invest wisely. Tune in to understand how effective asset management can significantly impact your real estate investments.


// Key Moments

  • 00:00 Intro
  • 01:23 Importance of an Asset Manager
  • 02:21 Roles and Responsibilities of an Asset Manager
  • 04:35 Key Functions of an Asset Manager
  • 08:03 Challenges in Asset Management


//Key Lessons

  1. An asset manager is your investment’s quarterback, not the water boy: They don’t just “check in” on properties—they make big calls on strategy, financials, and market moves to keep your returns on track.
  2. Property managers handle tenants, asset managers handle the big picture: If your asset manager isn’t setting goals, analyzing trends, and optimizing budgets, they’re just a glorified rent collector.
  3. Want to know if your real estate investment is in good hands? Ask about the seven key roles of an asset manager: If they don’t mention financial oversight, market analysis, or risk management, run.
  4. The best asset managers see problems before you do: If you’re hearing about budget overruns, contractor delays, or rent collection issues after they become a crisis, your manager is asleep at the wheel.
  5. Investors who ask smart questions make better money: Before you hand over your cash, grill your asset manager on their strategy, contractor management, and risk mitigation. It’s not nosy—it’s necessary.


// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.

At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.Want to dive deeper into my investing thesis and strategy?

👉 Learn more:https://furlo.comCurious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault:https://furlo.com/good-deals-only-ebook


// Disclaimer

Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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