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October 30, 2024 25 mins

(Watch the YouTube video of this episode here)


In this episode, we explore the concept of diversification and discuss the importance of not putting all your eggs in one basket, both in real estate and other investment avenues. We touch on different types of real estate investments, the risks and benefits of diversification, and how investors can strategically balance their portfolios across various asset types and strategies.


// Key Moments

  • 00:00 Introduction to Furlo Capital Real Estate Podcast
  • 01:38 The Importance of Diversification
  • 06:20 Risks of Not Diversifying
  • 11:41 Exploring Real Estate Investment Strategies
  • 13:23 Challenges in Real Estate Diversification
  • 18:22 Comparing Real Estate to Other Investments
  • 20:26 The Role of Sponsors and Financial Planners
  • 24:39 Closing Remarks and Call to Action


//Key Lessons

  1. Diversification isn’t just optional—it’s essential: Don’t rely on one type of investment. Spread your investments across different property types, locations,
  2. Diversify strategies, not just assets: It’s not just about owning different types of real estate—using different strategies like flips, buy-and-hold, or short-term rentals can help you adapt to market changes.
  3. Be aware of economic cycles: Real estate is affected by market cycles, so even if your properties are diverse, keep an eye on how the overall economy could impact your investments, especially if they’re all in one geographic area.
  4. Know your sponsor and their approach: If you’re a passive investor, make sure you trust your sponsor’s expertise and ask how they diversify. It’s crucial to ensure they aren’t putting all their eggs in one basket.


// Let's build your wealth and improve housing, together.

I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums.


At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.

If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together.


Want to dive deeper into my investing thesis and strategy?

👉 Learn more: https://furlo.com

Curious about the critical questions to ask before investing?

👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook


// Disclaimer

Please note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

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