Fuse - The PR, Marketing and Communications Podcast
'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse
Episodes
In this episode, we discussed the impact of generative AI on the PR industry, featuring Katie Earlam from 72 Point and Stuart Bruce from Purposeful Relations on their latest report findings.
They highlighted that 44% of people trust AI more than the government, and 55% trust traditional media. Earned media remains the most influential input for AI, with 95% of citations coming from unpaid editorial sources. The conversation emp...
This PRCA Fuse Podcast episode dives into what really happens when organisations are hit by a major cyber attack, from the first shocking ransomware message to the long tail of operational and reputational damage. Host Adrian Ma speaks with cyber crisis experts Joanne Gill and Jason Nisse about why cyber incidents are long-form crises, why so many crisis plans fail once email and core systems go down, and what offline readiness rea...
In this episode, we discussed navigating missed Net Zero targets and pivoting sustainability goals with Kenza Esalama from Purpose Union. Kenza highlighted the shift from ambitious 2019 Net Zero commitments to the reality of 2025, where companies need to reassess their targets due to resource constraints and global upheavals. She cited Unilever's example, which initially aimed to halve virgin plastic use by 2023 but now targets...
In this episode, we sit down with William Beutler is a veteran Wikipedia editor and the founder ofBeutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for clients ranging from startups to Fortune 50 companies.
Join us as we explore the challenges faced by Wikipedia editors, the complexrelationship between PR firms and online knowledge platforms, and the criticalrole Wikipedia plays in tra...
In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior ...
This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference.
Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society.
She differentiated between misinformation and di...
Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial intelligence, and next-gen PR strategies.Learn how web3 gaming is shifting the landscape by giving players ownership through NFTs, and why transparency and community engagement are now essential. Kalie also shares her journey building...
Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR.
In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, dis...
From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund.
In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected mo...
In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.
The conversation explores how modern PR extends far beyond traditional media relations, incorporating inf...
Ever wondered how brands can truly connect with the next generation? Join us for an eye-opening conversation with Catherine McColl and Victoria Miller, co-founders of Hawk, as they reveal the secrets to creating meaningful youth engagement programs that make a difference.
In this episode, you'll discover:
How the London 2012 Olympics inspired a new approach to youth programs
Real-world examples of transformative educat...
In this compelling episode of the PRCA Fuse podcast, join Suresh Raj, a pioneering communications executive who made the extraordinary transition from MTV performer to Global Chief Growth Officer, as he recounts his inspiring story of resilience, diversity, and determination.
Discover how this Malaysian-born, multicultural professional navigated the intricate worlds of music, public relations, and corporate leadership, breaking down...
On this episode, our host, Adrian Ma, is joined by long-time friend and leading voice in the study of race, media, and cultural industries, Professor Anamik Saha. Anamik Saha is a Professor of Race and Media at the University of Leeds and co-editor of the European Journal of Cultural Studies.
His work critically explores how race and power shape the media we consume, and he’s the co-author of the powerful new book The Anti-Racist M...
Join host Adrian Marr as he sits down with David Blois, a veteran M&A expert with over 30 years of experience in the communications industry, to unravel the intricate world of agency acquisitions and mergers. In this riveting episode, David pulls back the curtain on what happens behind the scenes of high-stakes business deals. From his early days navigating the challenging markets of post-Berlin Wall Eastern Europe to becoming ...
In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching...
In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking.
She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and...
In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.
Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can better prepare for and handle crises. She also discusses the impact...
In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positi...
In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism.
Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, h...
In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.
From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.
Mitch co-founded The Academy in 2014. Since then, it h...
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