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July 14, 2025 35 mins

Ever wondered how brands can truly connect with the next generation? Join us for an eye-opening conversation with Catherine McColl and Victoria Miller, co-founders of Hawk, as they reveal the secrets to creating meaningful youth engagement programs that make a difference.


In this episode, you'll discover:


How the London 2012 Olympics inspired a new approach to youth programs


Real-world examples of transformative education initiatives


Insider strategies for brands looking to create authentic impact


Global case studies from AIA's Healthiest Schools Competition to Premier League Primary Stars


From mental health apps to innovative school playground projects, Catherine and Victoria share incredible stories of how brands can support and empower young people. Whether you're a marketer, educator, or business leader, this podcast offers unprecedented insights into youth engagement.

Key Highlights:

✓ Unique approaches to youth and education programs

✓ Measuring real-world impact

✓ Navigating the complex landscape of youth engagement

✓ Global perspectives on education and social impact

Don't miss this game-changing conversation that proves brands can be a force for good!

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Connect:

LinkedIn: Hark

Website: harklondon.com/

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Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

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Like and subscribe if you enjoyed this episode!



Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

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