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June 11, 2024 75 mins

In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.

Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities for Promotion in Egypt, Lamia has a unique perspective on the intersection of communication, politics, and culture.

In This Episode, We Explore:

  • The PR landscape in Africa, particularly in Egypt.

  • Combating misinformation and ensuring ethical practices.

  • Bridging generational gaps in communication.

  • The impact and growth of the Narrative PR Summit.

  • Strategies for promoting gender diversity and elevating women in communications.

  • The role of communications in nation-building and tourism promotion.

  • Attracting and nurturing diverse talent in the PR industry.

  • Leveraging storytelling to create memorable brand experiences.

Connect with Lamia:

LinkedIn: Lamia Kamel

CC Plus: www.cc-plus.com

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.


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