Inside Hunter UK: Daisy Pack on Leadership, Innovation & PR Trends

In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking.

She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.

She also discussed her career journey, her transition to Hunter UK, and the importance of new business development. Daisy emphasized the significance of earned media and strategic menu placement in driving brand growth, particularly for Tabasco.

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Connect with Daisy Pack:

Twitter: @HunterPR

Instagram: @hunterprny

LinkedIn: Daisy Pack

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Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - [e-mail] ________________________________________________________

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [e-mail]

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Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.