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January 21, 2025 73 mins

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.

From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.

Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder.


In This Episode, We Explore:

Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results

The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset

Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive Producer:

David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

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