In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.
Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies.
In This Episode, We Explore:
Key lessons from SEO and sales applied to communications
Measuring brand awareness and its impact on business goals
The integration of SEO tools and lead-generation tactics with traditional PR efforts
The importance of the AMEC framework in PR and communications
Coverage reporting versus lead generation and early analytics pivoting campaigns to success
Connect with Darryl:
Twitter: @darrylsparey
www.hardnumbers.co.uk
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - david@curzonpr.com
Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com
Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.
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