The Reputation Game: Mastering Corporate Image with Rupert Younger

In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.

Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications.

In This Episode, We Explore:

• The Foundations of Corporate Reputation

• Balancing Profit and Purpose in Business

• Key Research Findings for Corporate Leaders

• Integrating Purpose into Business Strategies

• The Impact of Digital Transformation on Reputation

• The Intersection of Corporate Reputation and Social Responsibility

• Measuring the Effectiveness of Reputation Management Efforts

🌐Connect with Rupert

LinkedIn: Rupert Younger

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - [e-mail]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.