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October 28, 2025 44 mins

In this episode, we sit down with William Beutler is a veteran Wikipedia editor and the founder ofBeutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for clients ranging from startups to Fortune 50 companies.

Join us as we explore the challenges faced by Wikipedia editors, the complexrelationship between PR firms and online knowledge platforms, and the criticalrole Wikipedia plays in training large language models. From the risks faced byvolunteer editors in authoritarian regimes to the future of information in theAI era, this conversation unpacks the hidden mechanics of one of the internet'smost important resources. Discover the delicate balance between transparency,accuracy, and the evolving digital landscape of global knowledge.

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Connect:

LinkedIn: William Beutler

Website: www.beutlerink.com
Follow Adrian Ma:

LinkedIn: Adrian Ma- Fanclub PR | Fanclub PR

Website: Fanclub PR

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Podcast Manager andProducer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global

LinkedIn: IkechukwuMgbenwelu

 

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