Regan and Caroline McCarthy, VP of Marketing and Communications at Infillion, dive into the importance of genuine curiosity when sniffing out trends, and how cultivating a deep ability to listen helps Caroline pick up on signals that others don’t in her work. They explore how innovation can be introducing something in an entirely new context, and why future-readiness begins with being on top of the present moment in all aspects of your life.
Key Takeaways
The importance of creative collisions and intentionally surrounding yourself with those who want to shake up the future.
How the “things that make you go hmmmm” are data points worth exploring.
Why understanding the methods and context of consumer research is as important as the findings themselves.
How edgy brands like Google and PepsiCo. are sources of innovation inspiration.
Why it’s important to apply a healthy dose of skepticism when analyzing data.
Resources
Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinemccarthy/
Learn about Caroline’s company, Infillion: https://infillion.com
About Our Guest
Caroline McCarthy is VP of Marketing & Communications at Infillion, an advanced media buying platform. There, she leads media and brand strategy, thought leadership development, research reports, and all other public-facing content. She joined Infillion in its merger of tech companies TrueX and Gimbal, and previously had led communications and content at TrueX through its acquisitions by Fox Networks Group and then Disney. Before that, she worked in content marketing at Google, and as a journalist for CNET Networks covering social media.
Caroline was a member of TED's Residency program in spring 2018, where she worked on and delivered a TED talk about the advertising industry's role in creating the current crisis in partisan media. She also was a 2020 tech policy fellow at the Foundation for American Innovation (formerly Lincoln Network) and gave a 2019 TEDxBoulder talk about voter engagement around tech policy. She has served on the board of directors of youth tech literacy organization Mouse, as well as on the advisory councils of the Center for Democracy and Technology and the International Center for Not-For-Profit Law.
About Future Fit™ with Regan Robinson
Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.
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About Regan Robinson
Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.
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