Regan and Jennifer DaSilva, President of Berlin Cameron and Executive Officer of VML West, dive into how vulnerability supports future-readiness, and why it allows you to tap into an intuitive edge that makes you more perceptive to subtle shifts in the market and consumer behavior. They explore the ways that nurturing connections play a role in Jennifer’s work, and how loneliness and future-readiness are surprisingly interconnected in ways that can profoundly impact your company's ability to thrive.
Key Takeaways
The importance of simplifying data for fast insights into future customer needs.
Why integrating play as innovation fosters future-readiness and creates connection.
How Howard Schultz’s vulnerability fostered Starbucks’ resilient culture.
Why Netflix’s openness to unpredictable consumer preferences helped disrupt entertainment.
How prioritization and bold questions drive marketing transformation.
Resources
Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-blakeslee-dasilva/
Learn about Jennifer’s companies, VML and Berlin Cameron: http://www.vml.com and http://www.berlincameron.com
About Our Guest
Jennifer DaSilva is a seasoned integrated marketer with over 20 years of experience working on Fortune 500 brands. As president of VML boutique creative agency Berlin Cameron and Executive Officer of VML West, Jennifer currently manages Mazda, AIG and other key client businesses.
Jennifer is a champion of entrepreneurship, having launched LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. Her mission is to foster meaningful connections through authentic and vulnerable communication. So, she founded Connect4Women in 2019 to empower women and allow them to network effectively.
In 2024, Jennifer spearheaded the inaugural Break The Glass Ceiling Day, a day dedicated to empowering people to break the glass ceilings holding women back. Jennifer sits on the national boards of Girl Up and was previously on the board of the National Kidney Foundation for a four-year term, where she received the Visionary Leader Award for her service.
About Future Fit™ with Regan Robinson
Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.
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About Regan Robinson
Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.
Website: https://www.reganrobinson.com/
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