Regan and Clark Scheffy, Partner at IDEO, dive into the role that an exploratory and optimistic mindset plays when envisioning what’s next, and how fear and ego get in the way of future-readiness. They explore why human-centered design, strategy cascades and prototyping enable you to instigate the future in a tangible way, and how IDEO builds creative cultures rooted in serendipity and collaboration.
Key Takeaways
Why overcoming fear and relearning optimism are key to embracing the future.
How shifting from Devil’s advocate to creative thinking enhances prototyping.
Why T-shaped people and time together foster new ways of thinking and working at IDEO.
How feasibility, viability, desirability and responsibility tests shape a tangible future.
The importance of oscillating between high and low energy to unlock your creative potential.
Resources
Connect with Clark on LinkedIn: https://www.linkedin.com/in/clarkscheffy/
Learn about Clark’s company, IDEO: http://www.ideo.com
About Our Guest
Clark Scheffy is a partner at IDEO in San Francisco. He leads a broad portfolio of consumer experience work that touches brand, physical and digital product, and service and supports IDEO teams and client organizations to deliver those experiences. He has worked on brand strategy and organizational design for Team Rubicon, designed new-inflight services for JetBlue, and developed and led a creative leadership curriculum for Levi's.
He has also supported Brooks Sports to launch a market-leading footwear and apparel line and helped bring in a differentiating approach to consumer insights that has fueled consistent growth. For Converse, he worked on the team to create an experience strategy for their first US brand stores. Other significant clients include Grainger, Ford, Converse, JM Smucker, Nationwide Insurance, Steelcase, and Snap-on.
About Future Fit™ with Regan Robinson
Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.
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About Regan Robinson
Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.
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