Regan and Mark Miller, Chief Strategy Officer at Team One, dive into why future-ready companies embrace the idea that long-term thinking is the best short-term strategy, and the 5 principles leaders can use to begin shifting their mindsets and focus towards legacy-building. They explore the importance of empathy-driven approaches when building adaptable and resilient brands, and the 4 key questions leaders can ask when strategizing for their company’s future.
Key Takeaways
How a long-term mindset and daily intentionality are key to building a lasting company legacy.
Why Taylor Guitars’ leaders use a 10-year test when faced with tough decisions.
How short-term thinkers create blind spots by repeating past successes or destroying them.
Why Nike and Louis Vuitton tapped into the emotional journeys of their customers to create long-term success.
The importance of looking at culture beyond category when strategizing for the future.
Resources
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-miller-a39bb65/
Learn about Mark’s company, Team One: http://www.teamone-usa.com
About Our Guest
Mark Miller is the Chief Strategy Officer at Team One, Publicis Groupe’s expert agency at building aspirational brands. He is the founder of The Legacy Lab, Team One’s thought leadership and consulting practice that explores how to build lasting legacies. And he is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw Hill).
Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance. Mark is a sought-after presenter, keynote speaker and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. His writing has been featured in Entrepreneur, Inc. magazine, Fast Company and Dow Jones MarketWatch. His ideas have been shared in the Los Angeles Times, Luxury Daily and Arianna Huffington’s Thrive Global.
About Future Fit™ with Regan Robinson
Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.
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About Regan Robinson
Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.
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