In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.
Support Crashlands 2!
Official Website: https://www.bscotch.net/games/crashlands-2/
Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo
Steam: https://store.steampowered.com/app/1401730/Crashlands2/
Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2
Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331
00:00 Cold Open
00:25 Introduction and Welcome
01:51 Levelhead Sales Strategy and Pricing Dynamics
08:15 Tax Implications and Revenue Management
12:16 The Impact of Pricing on Game Success
17:45 YouTube Shorts Experimentation and Engagement Metrics
28:39 Engagement Strategies in Short-Form Content
31:33 Analyzing Viewer Retention and Engagement Metrics
34:15 The Challenge of Marketing for Indie Games
39:02 Community Engagement and Feedback Loops
44:09 Integrating Marketing into Game Development
50:32 The Power of Data-Driven Marketing Decisions
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Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.
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