Betty’s Rise: From Ontario Launch to Global Ambitions

In the spring of 2022, Chavdar Dimitrov left Bede Gaming after almost nine years to join forces with Justin Park and launch Betty. Some nine months later, Betty unveiled its product in Ontario’s regulated gambling marketplace.

 

Today, the company touts more than 39,000 customers and recently nailed down a $15 million credit facility to grow its business, including plans to launch in Alberta when the province is ready to raise the curtain on its open sports wagering and igaming industry. 

 

Dimitrov joined us from his office in Sofia, Bulgaria for a new episode of the Gaming News Canada Show. In addition to sharing his story on his journey through the gaming industry and creating Betty with Park, Betty’s CEO also spoke about the company’s success in the highly-competitive Ontario industry, a customer base that is split evenly today between men and women, and Park’s recent comment about Betty becoming the “McDonald’s of icasino” with its plans to “transform Betty into a global powerhouse. . . through a decentralized franchise model”.

 

We also asked Dimitrov for his perspectives on addressing customers’ needs, what makes an engaging, successful product that is rewarded with loyal customers, and creating a positive work environment for employees in the post-pandemic world. 

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