In this episode of Gear’d Up North, host Martin Ringeisen sits down with Joe Miles, the founder and owner of ASIO Gear. They dive into the story behind ASIO, the high-performance hunting apparel brand redefining camo and comfort in the woods. Joe shares how his lifelong passion for hunting led to the creation of ASIO Gear, the challenges of carving out space in a competitive market, and the innovative R&D that fuels their camouflage designs.
The conversation explores the value of mentorship in hunting, Joe’s go-to gear setup, and practical advice for newcomers looking to elevate their time in the field. Listeners also get a sneak peek at upcoming product launches and hear Joe’s excitement for his next big hunts.
Whether you’re a seasoned hunter or just starting out, this episode offers insight, inspiration, and gear talk from one of the industry’s leading voices
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