Episode 41: Legal Tech Talk: Ernie Svenson on Marketing, Mindset, and AI Mastery

Welcome to another episode of the G.E.M. Series Podcast! In this episode, we have Ernie Svenson, a lawyer turned tech consultant, sharing his expertise in leveraging technology and mindset for businesses. He discusses his career transition, the role of systems and AI in business, and the potential pitfalls of relying solely on AI-generated information. Ernie delves into effective marketing and the significance of understanding your target audience. He emphasizes the power of trust-building in communication and highlights the importance of mindset in overcoming challenges and achieving success. Don't miss out on this episode! Tune in now and discover how you can leverage systems, AI, and effective communication to drive growth and success in your business. Key Takeaways 00:00:00 What is The G.E.M. Series 00:01:45 Who is Ernie Svenson 00:03:31 The Importance of Systems and AI 00:05:33 Breaking and Adapting Systems 00:06:44 Using AI Tools like ChatGPT 00:10:44 The Hallucinations of AI 00:13:30 Mental and Marketing Challenges 00:14:51 About Support Systems 00:17:46 Intuition in Decision-Making 00:19:18 Learning Marketing Principles 00:24:26 Understanding Prospective Clients' Needs 00:28:36 The Advantage of Solopreneurs and Small Firms 00:31:24 Practicing Law to Helping Lawyers 00:35:22 Ernie’s Initial Business Goals 00:38:31 Automation and Outsourcing 00:42:50 The Importance of Mindset 00:46:53 Consistency and Persistence 00:48:35 The 80/20 Principle and Philosophy 00:53:33 The Mission of Helping People 00:55:11 Where to Connect with Ernie Quotes 00:05:57 “Just because this worked a year ago, that doesn't mean I'm just going to plow ahead mindlessly.” - Ernie Svenson 00:14:59 “You need to find people who will understand why you're doing what you want to do and support you with that.” - Ernie Svenson 00:17:33 “Advice is advice, but it needs to be put in context and have the proper perspective.” - Ernie Svenson 00:22:07 “If you can learn how to build trust with strangers online, then you can build up trust with people in person.” - Ernie Svenson 00:28:42 “I think that's a superpower that people don't realize we have, which is the ability to pivot at a moment's notice, to adjust to whatever the need is that your client has.” - Blake Chapman 00:43:13 “Your mind can either unlock amazing opportunities or shut you off from picking up a million dollars off the ground.” - Ernie Svenson 00:54:27 “I want to help people get significant results they don't think they could achieve.” - Ernie Svenson Resources and Links OpenAI https://openai.com/ ChatGPT https://chat.openai.com/ Claude AI https://claude.ai/ Substack https://substack.com/ Seth Godin https://www.sethgodin.com/ Dan Kennedy https://www.linkedin.com/in/dankennedygkic/ The 80/20 Principle Newsletter https://www.the8020lawyer.com/ Connect with Ernie https://www.linkedin.com/in/ernieattorney/ https://www.instagram.com/ernieattorney/ https://web.facebook.com/ErnieTheAttorney.net/ https://twitter.com/ernieattorney https://ernietheattorney.net/ Learn more about RocketLevel 🚀 What’s New? Check out below: https://www.partners.rocketlevel.com/affiliates/ https://rocketlevel.com/request-demo/ WEBSITE: https://rocketlevel.com CAREER: https://radius.theresumator.com LINKEDIN: https://www.linkedin.com/company/rocketlevel INSTAGRAM: https://www.instagram.com/rocketlevel/ FACEBOOK: https://www.facebook.com/RocketLevel/