On this episode of the "Gen AI Breakthrough Podcast", host Penny Weller speaks with Opella's Karan R Bhatia about the critical role of branding for Global Business Services (GBS) hubs in a world increasingly influenced by Gen AI. Tune in to get answers to strategic questions like – Why having a reputation as a GBS hub can be beneficial to a company? How can Gen AI be an enabler for companies in this quest? What is a good way to measure success or return on investment
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