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Are you ready to take your creativity to the next level? In this episode, we explore the philosophy of David Ogilvy, one of the greatest advertising minds of all time. Learn about his concept of 'Divine Discontent' and how it can fuel your ambition, inspire courageous action, and unlock your full potential. We’ll also delve into the specific habits and principles that powered Ogilvy & Mather’s success, giving you the tools to elevate your own work and achieve extraordinary results.
The 8 Habits of Highly Creative Communities are explicitly listed in the sources. These habits, along with their corresponding "evil twins" are:
* Courage (counters Fear)
* Idealism (counters Expedience / The Status Quo)
* Curiosity (counters Boring)
* Playfulness (counters Tyranny of Politeness)
* Candour (counters Cold Arithmetic)
* Intuition (counters Bureaucracy)
* Free‑Spiritedness (counters Giving In)
* Persistence (has no listed "evil twin"; it overcomes obstacles)
These eight creative virtues are presented as a way to cultivate David Ogilvy's concept of "divine discontent" within an organization. The practice of these habits aims to prevent "smugness" and encourage a constant striving for excellence, moving beyond being merely "Very Good" to becoming "Very, Very, Very, Very, Very Good".
The book argues that embracing these habits can help Ogilvy & Mather maintain its creative edge and remain "gorgeous" despite its size.
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