Episode #67 - Michael Wolk, Vice President of Growth and Partnerships, Goodway

Mike Wolk grew up around the family business, then known as Goodway Group. He wasn’t pushed into the business, nor was he steered away from it. Instead, he forged his own path. In this episode of GENeration EXcellence, we explore Mike’s journey into cutting-edge digital marketing, his time working in New York, and the thoughtful way he transitioned to Goodway from The Trade Desk. (Fun fact: Mike’s father, David Wolk, was our guest on Episode #2 of the podcast.) During our conversation, I also learned about a new management framework called SBAR—Situation, Background, Analysis, and Recommendation—which Mike uses in his leadership approach. You’ll hear about that and much more in this 67th episode of GENeration EXcellence.