Generative Search Optimization in the AI Era : Decoding SEO 2.0

We dive headfirst into the new reality of digital marketing: the rapid decline of website traffic due to AI. With ChatGPT causing a 52% drop in referral clicks in a single month, the old rules of SEO are officially broken. Your audience is still searching, but they're getting answers directly from AI like ChatGPT, Google's AI Overview, and Perplexity, bypassing your website entirely.

In this new era, who are the winners? AI systems ...

We dive headfirst into the world of Generative Engine Optimization (GEO)—what we call SEO 2.0, but what industry leaders understand as the new battleground for brand visibility in search and AI.

AI-generated summaries are rewriting how people discover and trust brands. Whether it’s Google’s AI Overview, Bing’s Copilot, or ChatGPT itself, these systems no longer just index content—they generate answers. And in this environment, only ...

In the new landscape of AI-driven search, your brand's identity is no longer what you say it is—it's what AI Assistive Engines like ChatGPT, Google AI, and Perplexity understand it to be. Getting this wrong isn't just a missed click; it's a potential identity crisis that can damage your reputation and cost you business.

This episode of "Generative Engine Optimization in the AI Era" dives deep into the strat...

From Punk Folk to the Perfect Click: Decoding Jason Barnard's AI RevolutionThis episode of "Generative Engine Optimization in the AI Era" unpacks a fascinating USA Today feature on Jason Barnard, a key figure shaping how brands are understood by Google and AI. Hosts explore Barnard's incredibly unconventional journey, which forged his unique, pragmatic approach to digital identity.

The summary begins with Barnard&#...

In this era of AI dominance, your reputation is no longer built on boardrooms, bylines, or bank balances alone. Today, it’s built by algorithms.

In this episode of Generative Engine Optimization in the AI Era, hosts Gail and Guy Gould unpack what SEO 2.0 really means for entrepreneurs—and why real-world success isn't enough anymore. If your digital identity doesn’t match your actual authority, you’re not just being overlooked—yo...

The digital landscape is experiencing a seismic shift, moving from the open web to "Walled Gardens 2.0." In this episode of Generative Engine Optimization in the AI Era, we decode this new reality where major players like OpenAI, Google, and Microsoft are creating closed AI ecosystems that provide direct answers, ushering in a "zero-click future." The open web is no longer the destination; it's merely a data feed for these new AI g...

In today’s digital world, search isn’t search anymore. It’s recommendation.
Google, ChatGPT, Perplexity, Gemini—these platforms no longer act like directories. They act like advisors. When a decision-maker asks, “Who’s the best executive coach for a $5M business?” or “Which consultant can fix this branding issue?”, they don’t get a list. They get a name, a face, a bio. A direct answer. A direct recommendation.

This seismic shift is w...

In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, Gail Gould and Guy Gould dive into a foundational shift that’s redefining how experts get discovered: the rise of AI-curated “best-of” lists.

This isn’t traditional SEO anymore. It’s not about ranking your website for a handful of keywords. It’s about teaching machines like Google’s AI Mode and ChatGPT that you are the go-to expert in your space—so th...

Welcome to Generative Engine Optimization in the AI Era: Decoding SEO 2.0, proudly sponsored by Three Steps Digital Brand Management, a Kalicube Certified Agency.

In this episode, Guy and Gail Goole unpack 13 essential truths about the dramatic evolution of SEO in the age of AI. If you’re still optimizing for keywords and backlinks the way we did five years ago, this is your wake-up call. The rules have changed—and the search landsc...

Welcome to Generative Engine Optimization in the AI Era: Decoding SEO 2.0—the podcast where traditional SEO meets the algorithmic future. I’m Gail Goole, and with me is Guy Goole. Today, we’re decoding a concept that changes everything you thought you knew about SEO: The Perfect Click.

We’re not talking about random traffic or vanity metrics. The perfect click is the one that ends the user journey. The moment of full intent satisfac...

In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole explore one of the most important questions facing brand leaders today: how do you get AI to understand and recommend your brand?

With answer engines like ChatGPT, Google Gemini, and Bing Copilot now shaping customer journeys from awareness to purchase, traditional SEO isn’t enough. It’s no longer just about ranking—it’s about...

In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole unpack one of the most profound shifts in digital strategy we’ve seen in decades. As AI-driven answer engines like ChatGPT, Perplexity, Bing Copilot, and Google Gemini rise to prominence, the role of traditional SEO is fundamentally changing. It’s no longer just about climbing the search rankings—it’s about becoming the sourc...

Welcome to the new era of search — one where Google doesn’t just rank links, it writes the answers.

In this episode, Gail Goole and Guy Goole decode what’s really happening behind the scenes of Google’s AI Mode, and why traditional SEO tactics aren’t enough anymore. We’re diving into the evolution of search, the rise of AI-generated answers, and the new rules of visibility in a world where ranking number one isn’t the goal anymo...