Engaging Gen Z Voters

The 2024 election is right around the corner and eyes are on Gen Z voters, who predominantly make up the youth and young adult voting bloc. Vaughan Bagley, Director of Social Impact for SHOWTIME/MTV Entertainment Studios, discusses the evolution of young adult voter engagement and MTV’s ongoing role in promoting civic participation. From MTV's iconic Rock the Vote campaign to today’s Vote 24 initiative, this episode explores how to empower young voters and the role of employers and higher education are key in reaching Gen Z voters. Discover the issues driving Gen Z—climate change, affordable healthcare, and more—and how companies, organizations, and colleges can support democracy through engaging Gen Z. Key topics: MTV’s voter engagement legacy Reaching and empowering Gen Z voters The role of colleges and universities in voter outreach Corporate responsibility in elections Key issues for Gen Z voters in 2024 Learn more about MTV's Vote 24 Initiatives at votevotevote.com.