Gen Z's Vibe Around Substances and Social Life

All Episodes

October 16, 2025 • 48 mins

Gen Z is approaching their relationship with alcohol differently and reshaping what it means to “go out”, socialize, and connect. In this conversation, Meghan Grace is joined by Todd Harris, co-founder of Plift, a THC-infused beverage company rooted in community, culture, and choice. Todd brings a mix of brand wisdom with personal vulnerability, opening up about his recovery journey and the motivations behind launching a new kind of social beverage. Together, they explore: How Gen Z is redefining drinking culture and socializing beyond alcohol The rise of THC beverages, alcohol alternatives, and the wellness-minded, intentional consumers driving this shift Todd’s take on creating brands with purpose vs. selling products with hype Day parties, AM clubbing, and why 11 a.m. is the new midnight Follow Plift on Instagram & TikTok: @drinkplift Connect with Todd Harris on LinkedIn Learn more about Plift

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Gen Z's Vibe Around Substances and Social Life