The Gen Z Content Creator Industry

Influencer marketing and content creation has grown from the early days of mommy blogs to an estimated $24B global industry—and Gen Z is leading the charge. This episode features a conversation with Jess Hunichen, co-founder of Shine Talent Group, to break down how content creation became a career path, why it resonates with Gen Z, and what’s next for the space. You’ll hear about: The rise and evolution of influencer marketing What most people get wrong about creators Why Gen Z is uniquely built for this industry What the future holds—from newsletters to investor-creators Whether you're a marketer, creator, or just influencer-curious, this conversation brings insight into the state of the industry and a glimpse at where this digital economy is headed. Learn more about Shine Talent Group.