August 18, 2025 • 27 mins
Have you ever achieved something you once dreamed about, only to immediately discount it and set your sights higher? This pattern of "moving the goalposts" robs us of joy and gratitude for our progress – a phenomenon happening in both our personal lives and today's real estate market.
The latest data reveals a startling trend: 14.9% of pending home sales were canceled in June, the highest rate for any June since 2017. This translates to 57,000 collapsed deals in a single month, with Sun Belt regions seeing the most dramatic impacts. Behind these numbers lies a fundamental shift in market dynamics – buyers now have more options, leading them to be increasingly selective when issues arise during inspections or when more attractive properties appear. Combined with persistent mortgage rate concerns and economic uncertainty, today's buyers feel empowered to walk away.
For sellers navigating these challenges, proactive strategies can make all the difference. Pre-inspections identify potential issues upfront, realistic pricing generates crucial buyer interest, and flexibility on terms helps keep deals on track. Despite these national trends, our local Western North Carolina market shows remarkable resilience, with Henderson County actually seeing more homes sold in the past 12 months than in the previous year.
Beyond market analysis, we explore a powerful mindset shift from Dr. Benjamin Hardy and Dan Sullivan's book "The Gap and The Gain." Rather than constantly measuring forward against an ideal that recedes like the horizon, we can choose to measure backward against where we started. This simple change in perspective transforms how we experience our achievements, replacing frustration with gratitude and renewed motivation.
Whether you're buying, selling, or simply seeking greater satisfaction in life's journey, this concept offers a path to more joy and perspective. The gap leaves us perpetually discouraged; the gain reminds us how far we've actually come. Which will you choose?
Looking to navigate today's real estate landscape with confidence? Call us at 828-393-0134 or visit realestatebygregcom to connect with our experienced team serving Western North Carolina and upstate South Carolina.
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Episode Transcript
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Speaker 1 (00:00):
Hello friends, thank you so much for being here.
This is the George Real EstateGroup podcast, which is a
production of our live weeklyradio shows hosted on multiple
radio stations here inHendersonville, north Carolina.
The George Real Estate Groupserves Western North Carolina
and upstate South Carolina andit is a privilege to share
positive news about our localreal estate market and community
(00:23):
.
Thanks so much for subscribingand, of course, if you have any
real estate questions or if wecan help you in any way, be sure
to reach out.
Visit us atgeorgerrealestategroupradiocom
for more information.
Good morning and welcome to theGeorge Real Estate Group live
radio broadcast here in thequeue every Monday morning,
(00:43):
sharing the positive news aboutyour local real estate market
and community.
And wow, time flies when you'rehaving fun.
Can you believe August?
We're over halfway throughAugust.
Apple Festival is around thecorner.
Kids are back in school.
I know you hear the collectivecheer from all the parents where
the kids are back in school.
Just so much to be grateful forIf you're tuning in for the
(01:04):
first time ever.
The George Real Estate Group islocated in Flat Rock, right next
to the Flat Rock Bakery HubbaHubba Barbecue, campfire Grill,
the Wrinkled Egg all our friendsthere on Rainbow Row, local
independent businesses andrestaurants.
The George Real Estate Group islocal and independent as well.
We've had the privilege ofhelping over 1,500, close to
(01:25):
1,600.
I should know that number.
We might have already passedthe 1,600 families served in the
community and just grateful toshow up every day.
I joke many times.
This is my 20th year with mybroker's license, but the joke
is we're an overnight success.
That took 20 years of showingup every day.
We keep showing up, we keephelping people, we keep learning
(01:47):
, we keep growing.
We are so passionate andenthusiastic about helping our
clients and I've talked aboutthis on the radio before.
But again, when work feels likeplay, I mean we love working
because we feel like we're justenjoying what we do.
We love helping our clients, welove navigating through the
nuances of buying and sellingand if we can help you in any
(02:08):
way, there's no pressure,there's no cost, there's no
obligation.
You can give us a call at828-393-0134, 828-393-0134.
Find us online atrealestatebygregcom.
We'd love to connect with you.
We podcast all of our radioshows.
You can follow us on yourfavorite podcast platform.
We love just connecting.
(02:29):
Also, connect with us on socialmedia.
We post about our listings andour open houses.
You can find that on Facebookor Instagram.
Follow the George Real EstateGroup today.
Today we're going to cover anumber of topics.
Just for a quick snapshot onthe market 48 new listings in
the last seven days in HendersonCounty 83 price adjustments
(02:52):
drops.
There was 34 homes go undercontract Sorry, 33 homes go
under contract.
There was 30 homes closed.
Interestingly, there was fivehomes that were put back on the
market.
That could have been maybe acontract termination which is a
small percentage, but it doeshappen and then withdrawn.
(03:13):
There was seven in the lastseven days Temporarily off the
market.
There were six.
Again, there's a lot of newsabout the market and there's a
lot of contracts falling through.
This is across a national level.
They are reporting some 15% ofhome purchase contracts fell
(03:35):
through in June and actuallythat's the highest cancellation
for any June tracking since 2017.
And so the question is what'sgoing on?
Contracts in North Carolinaspecifically, buyers can walk
away for any reason or no reason.
We have what's called a duediligence period.
In North Carolina, homes aresold, as is Buyers, during the
(04:00):
due diligence period, which it'snot a predetermined timeframe.
It's a timeframe that'snegotiated between the buyer and
seller.
Where the buyer, at theirexpense, can investigate the
house.
They can determine what worksfor them or not.
But according to Redfin, 14.9%of pending home sales were
canceled in June, up from 13.9%a year earlier, making it a
(04:21):
record for the month.
So in the month of June andthis is nationwide 57,000 home
deals collapsed in just onemonth.
They said the trend isespecially pronounced in the Sun
Belt, like Jacksonville, or.
It was at 21.4%, las Vegas wasat 19.7%, atlanta was at 19.6%.
(04:45):
They have some of the highestcancellation rates.
But why are buyers walking away?
Experts reflect a few reasonsMore buying power.
There's simply more homes onthe market than buyers.
It gives buyers the luxury tobe choosy.
(05:05):
So many walk away if anotherlisting seems better or issues
pop up during the inspections.
Also, sticker shock Mortgagerates remain high and even
slight declines still keeppayments near record levels.
So buyers can balk when thosenumbers hit home.
And then, of course, there'seconomic uncertainty the tariffs
(05:27):
, inflation, political changes.
A lot of buyers.
Their confidence is clouding.
It can make them pause or evenpull the plug.
So for sellers, how can you getahead of this?
And of course, there's noreason to panic.
We can absolutely reduce therisk of a contract collapse and
(05:51):
we're working in this everysingle day.
A lot of our sellers arechoosing to get a pre-inspection
.
We can identify small problemsup front gives buyers confidence
before they can back out Again.
North Carolina is as thisSellers don't have to do
anything.
They certainly don't have to doa pre-inspection, but a
pre-inspection can be aneffective tool to getting ahead
(06:11):
of it Buyers.
They can ask for repairs, theycan ask for credits.
Again, the seller doesn't haveto do anything.
The buyer and seller cannegotiate into terms that work
for both parties.
Also, pricing it Homes with fewor no showings it's likely
overpriced and if you want toget interest right now, the
(06:32):
pricing realistically mattersmore than ever.
Of course, working withprofessional and experienced
agents, we help manageexpectations, guide negotiations
and we work actively to keepdeals from derailing.
And then, of course, stayingflexible.
In today's buyer-friendly market.
Sellers are increasinglywilling to make repairs, offer
(06:53):
price concessions or otherwiseadapt to keep contracts on track
.
So the bigger picture is thisthe new norm Zooming out.
National home prices areflattening.
Some metros are seeing gainsbut many, especially in the
South and the West, are seeingmild declines.
I've shared what's happeninghere.
Locally, we had a slightdecline in our price.
(07:17):
I mean it was like a 1% whenyou look at year-to-date this
year versus year-to-date lastyear.
There's a lot of normalizationin our markets and so we have
transitioned into a moretraditional market.
Homes are just taking longer tosell.
Price reductions are common,tough negotiations are the rule,
not the exception, and so, justfor context, buyers have more
(07:40):
negotiating power and so they'restill making clean offers.
They still have to make strong,financial clear terms.
And then sellers, you can beproactive with your pricing,
your presentation, yourinspections, and a little prep
can prevent a big collapse.
But we're here at the GeorgeReal Estate Group to help you
navigate through all this,whether you're buying, selling,
(08:02):
investing.
But a good agent can help lightthe way.
We'd love to connect Justbecause there's some national
news again.
Our market is certainlysoftening.
We're seeing days on marketincrease, but we've seen more
homes sell in the last 24 monthsthan the previous 24 months,
(08:23):
excuse me, over the 24 months.
If we look at the last 12months again, over a 24-month
period, the last year versus theprevious year, there's been
still more homes sold inHenderson County in the last 12
months versus the previous 12months, over close to 40 more
homes.
So it's really flattened.
(08:43):
In one sense it's not that muchof a decline.
And then the average singlefamily home price the current 12
months versus the previous 12months, is within $2,000, from
544 to 542.
And then inventory levelsactive not pending, but active
single family homes in themarket 654 active single-family
(09:05):
homes in the market.
Our market is holding.
Now.
There has been year-to-datethrough the end of June, 12%
more listings for sale.
There has been actuallyyear-to-date this year through
the end of July, almost a 6%increase in closed sales.
The market is holding and again, but the days on market are
(09:25):
increasing.
It's almost two months, over 60days on the market until going
under contract and then fromclosing, from listing to close,
is up 18%.
That's up to 115 days on themarket.
So just our goal is to provideclarity and information for you
(09:46):
and so you can make a decision.
But the truth is everysituation is unique and
different, every home is uniqueand different and we do
one-on-one consultations.
There's no pressure, there's nocost, there's no obligation to
have a conversation with us andwe'd be honored to walk
alongside.
We know real estate happensaround life.
It could be a really positivereason why you're buying or
selling.
It could be a challengingreason.
(10:06):
Life happens, therefore, realestate happens, the interest
rates are the interest rates,the market's the market and
we're honored and it's aprivilege to help our clients
navigate through all of thebuying and selling Again,
whatever's right for you.
Again, giving you options andchoices so you can decide what's
right for you and doing whatmakes sense for your situation.
(10:27):
We are grateful.
We have an incredible group ofagents, incredible team We'd
love to interview for the job.
Give us a call 828-393-0134.
Find us online atrealestatebygregcom.
We'd love to connect with youand follow us on social media.
We're in our office.
We've been so grateful.
We've been busy, and what dothey say?
If you want something done,reach out to a busy person.
(10:47):
Busy people get things done.
But we have incredible systemsand staff and proven and
predictable processes that wefollow, helping our clients,
whether it's the professionalphotography, the professional
floor plans, the marketing Again, all the things that we do in
ignosium to ensure and help ourclients have the best experience
(11:08):
possible.
Give us a call 828-393-0134.
Find us online atrealestatebygregcom.
We have a short break coming up, so stay tuned in.
We have a lot more to cover andwe'll be right back.
Good morning and welcome to theGeorge Real Estate Group live
(11:29):
radio broadcast here in thequeue every Monday morning.
So grateful to be here with youand just so much to be thankful
for.
We're going to dive into someconversations here in the second
segment.
Of course, you can follow us onyour favorite podcast platform.
Also follow us on social mediaand Facebook and Instagram.
Find us online atrealestatebygregcom.
(11:49):
Stop by our office in Flat Rockif you're in the Flat Rock area
.
We serve all of Western NorthCarolina and the upstate South
Carolina and we have anincredible group of agents and
staff and team.
And if we can help you with anyof your real estate needs, give
us a call.
828-393-0134, 828-393-0134.
I was reminded this is the veryfirst Friday of football for
(12:11):
high school football.
I know my son's excited to beplaying this Friday.
They've been working hard allsummer.
I think they started practicethe second week of summer just
with conditioning and practicingof summer, you know, just with
the conditioning and practicing,and they're just excited.
And you know, wishing all thebest to the, you know, to the
(12:31):
schools and the teams and thecoaches and the students and the
athletes.
Again, it's an exciting time ofyear.
I mean I will say I wasenjoying the cooler temperatures
that we experienced earlier inAugust and then this weekend it
was, you know, we were back tothe heat again Again.
Overall, our climate's so mildand temperate and so many people
(12:52):
move here to the area to enjoythe mild climates.
But again, if we can help youwith anything with any of your
real estate needs, give us acall.
828-393-0134, 828-393-0134.
I do a lot of reading.
I love reading and I listen toa lot of Audible books and one
of my favorite book series isthree books by Dr Benjamin Hardy
(13:15):
, who I had the privilege ofbeing on a Zoom call with a
number in a book club actuallygot to hear the author's
firsthand thoughts on the bookshe wrote a book called the Gap
and the Gain 10X is easier than2X and then another book called
who, not how, dr Benjamin Hardyand Dan Sullivan.
But these books have been veryencouraging and very insightful.
(13:37):
One of the books, the Gap andthe Gain, and this concept of
moving the goalposts.
But I thought I'd talk aboutsomething we all struggle with,
even if we don't realize it, andit's the feeling that no matter
how much progress we make, it'snever quite enough.
I mean you hit a goal, but thenthe celebration only lasts for
(14:00):
a moment.
Before you raise the bar, youget the promotion, but now you
want the next title.
You lose 10 pounds, butsuddenly 15 feels more necessary
.
You buy the house and thenstart eyeing a bigger one or a
smaller one, because we have alot of clients that upsize and
downsize.
It's what I call.
It's what they call moving thegoalposts.
(14:23):
I mean, how appropriate.
We were just talking aboutfootball, but it's the root of
living in what authors DanSullivan and Dr Benjamin Hardy
call the gap.
And here's the good newsthere's another way to measure
your life and it's called thegain.
So instead of moving goalpostsfurther down the field, you
actually turn around and measurehow far you've already advanced
the ball.
(14:43):
And when you do field, youactually turn around and measure
how far you've already advancedthe ball.
And when you do that, youexperience more gratitude, more
joy, more perspective andmotivation.
So you know, think about it.
How many times have you achievedsomething you once prayed for,
dreamed about or thought wasimpossible, only to immediately
(15:04):
discount it?
You thought, if I can just makeX amount of money, I'll feel
successful.
And then you hit it.
And then suddenly the newbenchmark is double that.
Or if I can just own a home,I'll be content.
But once you bought the home,you started scrolling Zillow for
a bigger one.
Or if you're in business, if Ican close 10 deals a year, I'll
(15:30):
feel like I've really arrived.
And you close 10, and thensuddenly the goalpost is 20.
So that's what's called the gap,and the goalposts will always
move, because our ideals areinfinite.
It's the horizon.
You'll never arrive.
And the problem is, if successonly counts when you hit the new
(15:52):
goalpost, you'll never actuallyfeel successful and you'll
always be chasing.
And so the power of the game.
The game flips the script.
Instead of measuring forwardagainst the horizon, you measure
backwards, against where youstarted.
(16:13):
Let's go back to the footballmetaphor.
Imagine you've just run 60yards down the field and you're
in the gap.
You're frustrated, you didn'tscore the touchdown.
But if you're in the game, youcelebrate the 60-yard run
because look how far you'veadvanced the ball Play.
The same same play, same effort, totally feeling different.
And so one mindset leaves youdiscouraged, the other leaves
(16:36):
you encouraged.
So in real estate, we see themoving goalposts all the time.
A family buys a house for$300,000.
A few years later it's worth$450,000.
They've gained $150,000 ofequity.
But instead of celebrating,they say well, we should have
bought that other neighborhood.
Those homes are now worth$600,000.
(16:58):
Now that's called the gap.
That's moving the goalposts.
Another family in the samesituation celebrates their gain
Wow.
Another family in the samesituation celebrates their gain
Wow, $150,000 of equity.
That opens up doors for ourfuture.
And the facts are the same, theequity is the same.
But one family moved thegoalposts and robbed themselves
(17:19):
of joy, while the other stoppedto celebrate the gain.
And then let's talk about justin my own career, early on.
I remember very early on again,if I could sell one house a
month, I'll be fine.
And again early on, I had agoal to sell a certain number of
(17:39):
homes.
And then I hit it and I wasalready pushing a goalpost
further.
Now I need to double it.
Now, instead of enjoying themilestone, I discounted it.
And so we see this with newagents too.
They close their first deal.
Instead of saying, wow, I didit, they immediately stress
about the next deal.
The goalpost moves, they losethe joy of their progress.
(18:00):
And so when I stop and measuregoals backwards, look how far
we've come as a team, thefamilies we've served.
And again it's looking atthings with gratitude and in
perspective and we're sograteful I never could imagine
we would have again early on inmy career, when I was just
trying to sell one home a month,to look back.
And now we've helped over 1,500families, the community we've
(18:23):
served, the families we'vehelped, realizing that we've
actually advanced the ball along way down the field.
And that's living in the gameand it's in perspective.
Also, from a faith perspective,the scripture says in
everything, give thanks.
Gratitude freezes the goalpostsin place long enough for us to
(18:46):
celebrate what God's alreadydone.
You know, the biggestcomplainers in the Old Testament
was the Israelites.
God had freed them from Egypt,they parted the Red Seas and
even provided food in thewilderness, but they moved the
goalposts.
They wanted more, faster,better.
Instead of living in the game,they were grumbling in the gap
Again, looking at what you havecompared to what you don't have.
(19:06):
And so, if in the game, theywere grumbling in the gap Again,
looking at what you havecompared to what you don't have.
And so, if we're honest, we dothe same.
We pray for a blessing.
God provides it and within afew months, we've already
shifted the target and again,that's the moving goalposts.
Gratitude pulls us back intothe game.
So how can this practically playout in our lives?
(19:28):
And the challenge can be noticeit when you catch yourself
moving the goalposts, thinking Ishould be further along by now.
Pause, take a few minutes andlook at how far you've come,
write down where you've comefrom and list ways that you're
(19:51):
further ahead today than youwere a year ago.
And again, quit comparingyourself to others and this is
where, again, comparison stealsjoy and comparing yourself to
yourself and how far you've comeyourself.
Share and celebrate a game witha friend or your spouse or your
(20:13):
kids or a co-worker.
Encourage them to see their owngames too.
Because here's the truth whenyou stop moving your goalposts
and instead looking at the yardas you've, and instead look at
how far you've come, look howfar you've gained, and you'll
find more joy, more perspectiveand fuel to keep you far you've
come.
Look how far you've gained andyou'll find more joy, more
perspective and fuel to keep youplaying in the game.
So, friends, remember this thegap is when you move goalposts
(20:35):
so far down the field thatyou'll never give yourself
credit.
You know.
The gain is when you stop, turnaround, realize how far you've
already come.
So don't let moving thegoalposts rob you of gratitude.
Don come.
So don't let moving thegoalposts rob you of gratitude.
Don't measure against thehorizon, because guess what?
The horizon, you'll never reachit.
Again, you think about driving.
I don't know if you've ever hadthe experience of driving in
(20:55):
Kansas, across the plains, andagain, you never reach the
horizon.
Celebrate how far you've come,live in the game.
And so the lesson from Dr Danand Dr Benjamin Hardy's book
it's one of the simplest yetmost powerful mindset shifts you
can make.
So this week, don't chase,pause, look back, celebrate how
(21:18):
far you've come, celebrate theclimb.
You've actually come furtheralong than you think and it's
perspective that you can have.
Looking that when you live inthe game, you live with more joy
, more gratitude, moremotivation to help keep pressing
forward and share it with afriend.
You know it's powerful when youshare about the lessons you've
(21:38):
learned for yourself.
You know it's the again, it'sthe.
You know people can.
It's all about perspective.
And when you're real and youshow up, and you show up in
authenticity, again peopleconnect with that versus
pretending you have it alltogether, pretending you know
there's no challenges orstruggles.
Everybody has challenges,everybody has different seasons
(22:00):
of their life.
But again, being real andauthentic can make a difference
in your own life and in others.
We love sharing concepts likethis.
I'm reading so many books everyweek and we're just grateful.
Again, it puts perspective onour lives and how we're helping
our clients.
Again, the market's the market.
The interest rates are theinterest rates we know.
Real estate's around life andhelping our clients walk along
(22:22):
life where they're at, showingup and again, providing clarity
and options and information soour clients can decide what's
right for them in context of howto move forward.
And it could be a reallybeautiful reason why you're
buying and selling.
It could be a growing family,it could be a new job, it could
be maybe you're making morespace for the grandkids.
(22:43):
Again, so many beautifulreasons why people are buying
and selling.
And then we walk alongside withour clients through very
challenging situations.
It could be a job loss, itcould be a death or divorce.
I mean, there's differentreasons why you might be
considering buying and sellingand, again, every situation is
unique and different.
So we'd be honored to have theconversation.
(23:05):
Give us a call 828-393-0134,828-393-0134.
You can find us online atrealestatebygregcom.
We have incredible staff andteam and agents and we're
growing.
We have a number of new agentsjoining our team.
(23:25):
The market is still moving.
The sky is not falling.
The market's ever-changing butagain, we're adjusting.
We study the market.
We've walked through.
This is my 20th year with mybroker's license.
We've experienced multiplemarkets and yet what we know is
life happens.
Therefore, real estate happens,certainly.
Do we adjust?
Do we pivot?
Do we navigate through whateverconditions they are?
(23:50):
Of course, and we are stillhelping people buy and sell
houses every single day.
You can stop by our office at2720 Greenville Highway there in
Flat Rock.
You can find us online atrealestatebygregcom.
Again, just in the last sevendays a quick snapshot I mean the
market is still moving 48 newlistings.
There's been 83 priceadjustments.
(24:12):
There's been 33 homes go undercontract.
There's been 34 homes.
Again, this is a seven-daysnapshot.
If you look at the last 12months in Henderson County,
we're averaging some 126single-family homes a month
selling in Henderson County themarket we've actually through
the end of July, through the endof this July, versus the
previous July, we've had almosta 6% increase in the number of
(24:35):
homes sold, single-family homessold.
But we're serving HendersonCounty, we serve all of Western
North Carolina Buncombe County,transylvania County, haywood,
polk, rutherford.
We serve Greenville Countiesand Spartanburg Counties.
We love to connect.
We have incredible agents.
We're studying the market,we're walking alongside, we're
providing information for ourclients and, again, it would be
(24:56):
a privilege and honor to helpyou navigate through whatever
life is throwing at you.
Again, give us a call828-393-0134.
We're so grateful to be herewith you every Monday morning.
Again, we love sharing aboutthe market.
We love sharing about justthoughts about life.
And again, connect with us.
Again, stop by our office orgive us a call.
(25:17):
Follow us on social media.
Follow our podcast.
We have a special episodecoming up next Monday, so be
sure to tune in.
I think you're really going toenjoy it.
So tune in.
I think you're really going toenjoy it.
So tune in for next Monday hereon the queue.
Have a great day, have a greatweek and we'll see you next
Monday.
Maybe the house feels a littletoo big these days, the stairs a
(25:38):
little steeper, the pace oflife a little too fast.
But what if your next movewasn't about letting go.
It was about making space forpeace, for freedom for what
matters most.
At the George Real Estate Group, we understand that real estate
isn't just about the house.
It's about transitions, timingand trust.
(26:01):
We've helped thousands offamilies in Western North
Carolina make smart, thoughtfulmoves Closer to nature, smart,
thoughtful moves closer tonature, closer to family, closer
to home.
So when you're ready to rightsize, simplify or start fresh,
we'll be here.
The George Real Estate GroupLocal, trusted, proven.
(26:21):
Call us today, 828-393-0134.
Find us online atrealestatebygregcom, because
your next chapter deserves tofeel just right.
Speaker 2 (26:33):
The George Real Estate Group has the experience
of selling over 1,200 propertiesand serving over 1,200 families
with their real estate needs inHenderson County and throughout
Western North Carolina realestate needs in Henderson County
and throughout western NorthCarolina.
The George Real Estate Group islocated in Flat Rock, north
Carolina, near Hendersonville inHenderson County.
(26:54):
You can find them online atrealestatebygregcom.
The George Real Estate Groupcan be reached at 828-393-0134
or stop by their office at 2720Greenville Highway, flat Rock,
north Carolina.
Tune in live each week onMonday mornings at 9.05 on WTZQ
(27:17):
FM 95.3 and 1600 AM or streamonline at WTZQcom.
Hello friends, thank you so much for being here.
This is the George Real EstateGroup podcast, which is a
production of our live weeklyradio shows hosted on multiple
radio stations here inHendersonville, north Carolina.
The George Real Estate Groupserves Western North Carolina
and upstate South Carolina andit is a privilege to share
positive news about our localreal estate market and community
(00:23):
.
Thanks so much for subscribingand, of course, if you have any
real estate questions or if wecan help you in any way, be sure
to reach out.
Visit us atgeorgerrealestategroupradiocom
for more information.
Good morning and welcome to theGeorge Real Estate Group live
radio broadcast here in thequeue every Monday morning,
(00:43):
sharing the positive news aboutyour local real estate market
and community.
And wow, time flies when you'rehaving fun.
Can you believe August?
We're over halfway throughAugust.
Apple Festival is around thecorner.
Kids are back in school.
I know you hear the collectivecheer from all the parents where
the kids are back in school.
Just so much to be grateful forIf you're tuning in for the
(01:04):
first time ever.
The George Real Estate Group islocated in Flat Rock, right next
to the Flat Rock Bakery HubbaHubba Barbecue, campfire Grill,
the Wrinkled Egg all our friendsthere on Rainbow Row, local
independent businesses andrestaurants.
The George Real Estate Group islocal and independent as well.
We've had the privilege ofhelping over 1,500, close to
(01:25):
1,600.
I should know that number.
We might have already passedthe 1,600 families served in the
community and just grateful toshow up every day.
I joke many times.
This is my 20th year with mybroker's license, but the joke
is we're an overnight success.
That took 20 years of showingup every day.
We keep showing up, we keephelping people, we keep learning
(01:47):
, we keep growing.
We are so passionate andenthusiastic about helping our
clients and I've talked aboutthis on the radio before.
But again, when work feels likeplay, I mean we love working
because we feel like we're justenjoying what we do.
We love helping our clients, welove navigating through the
nuances of buying and sellingand if we can help you in any
(02:08):
way, there's no pressure,there's no cost, there's no
obligation.
You can give us a call at828-393-0134, 828-393-0134.
Find us online atrealestatebygregcom.
We'd love to connect with you.
We podcast all of our radioshows.
You can follow us on yourfavorite podcast platform.
We love just connecting.
(02:29):
Also, connect with us on socialmedia.
We post about our listings andour open houses.
You can find that on Facebookor Instagram.
Follow the George Real EstateGroup today.
Today we're going to cover anumber of topics.
Just for a quick snapshot onthe market 48 new listings in
the last seven days in HendersonCounty 83 price adjustments
(02:52):
drops.
There was 34 homes go undercontract Sorry, 33 homes go
under contract.
There was 30 homes closed.
Interestingly, there was fivehomes that were put back on the
market.
That could have been maybe acontract termination which is a
small percentage, but it doeshappen and then withdrawn.
(03:13):
There was seven in the lastseven days Temporarily off the
market.
There were six.
Again, there's a lot of newsabout the market and there's a
lot of contracts falling through.
This is across a national level.
They are reporting some 15% ofhome purchase contracts fell
(03:35):
through in June and actuallythat's the highest cancellation
for any June tracking since 2017.
And so the question is what'sgoing on?
Contracts in North Carolinaspecifically, buyers can walk
away for any reason or no reason.
We have what's called a duediligence period.
In North Carolina, homes aresold, as is Buyers, during the
(04:00):
due diligence period, which it'snot a predetermined timeframe.
It's a timeframe that'snegotiated between the buyer and
seller.
Where the buyer, at theirexpense, can investigate the
house.
They can determine what worksfor them or not.
But according to Redfin, 14.9%of pending home sales were
canceled in June, up from 13.9%a year earlier, making it a
(04:21):
record for the month.
So in the month of June andthis is nationwide 57,000 home
deals collapsed in just onemonth.
They said the trend isespecially pronounced in the Sun
Belt, like Jacksonville, or.
It was at 21.4%, las Vegas wasat 19.7%, atlanta was at 19.6%.
(04:45):
They have some of the highestcancellation rates.
But why are buyers walking away?
Experts reflect a few reasonsMore buying power.
There's simply more homes onthe market than buyers.
It gives buyers the luxury tobe choosy.
(05:05):
So many walk away if anotherlisting seems better or issues
pop up during the inspections.
Also, sticker shock Mortgagerates remain high and even
slight declines still keeppayments near record levels.
So buyers can balk when thosenumbers hit home.
And then, of course, there'seconomic uncertainty the tariffs
(05:27):
, inflation, political changes.
A lot of buyers.
Their confidence is clouding.
It can make them pause or evenpull the plug.
So for sellers, how can you getahead of this?
And of course, there's noreason to panic.
We can absolutely reduce therisk of a contract collapse and
(05:51):
we're working in this everysingle day.
A lot of our sellers arechoosing to get a pre-inspection
.
We can identify small problemsup front gives buyers confidence
before they can back out Again.
North Carolina is as thisSellers don't have to do
anything.
They certainly don't have to doa pre-inspection, but a
pre-inspection can be aneffective tool to getting ahead
(06:11):
of it Buyers.
They can ask for repairs, theycan ask for credits.
Again, the seller doesn't haveto do anything.
The buyer and seller cannegotiate into terms that work
for both parties.
Also, pricing it Homes with fewor no showings it's likely
overpriced and if you want toget interest right now, the
(06:32):
pricing realistically mattersmore than ever.
Of course, working withprofessional and experienced
agents, we help manageexpectations, guide negotiations
and we work actively to keepdeals from derailing.
And then, of course, stayingflexible.
In today's buyer-friendly market.
Sellers are increasinglywilling to make repairs, offer
(06:53):
price concessions or otherwiseadapt to keep contracts on track
.
So the bigger picture is thisthe new norm Zooming out.
National home prices areflattening.
Some metros are seeing gainsbut many, especially in the
South and the West, are seeingmild declines.
I've shared what's happeninghere.
Locally, we had a slightdecline in our price.
(07:17):
I mean it was like a 1% whenyou look at year-to-date this
year versus year-to-date lastyear.
There's a lot of normalizationin our markets and so we have
transitioned into a moretraditional market.
Homes are just taking longer tosell.
Price reductions are common,tough negotiations are the rule,
not the exception, and so, justfor context, buyers have more
(07:40):
negotiating power and so they'restill making clean offers.
They still have to make strong,financial clear terms.
And then sellers, you can beproactive with your pricing,
your presentation, yourinspections, and a little prep
can prevent a big collapse.
But we're here at the GeorgeReal Estate Group to help you
navigate through all this,whether you're buying, selling,
(08:02):
investing.
But a good agent can help lightthe way.
We'd love to connect Justbecause there's some national
news again.
Our market is certainlysoftening.
We're seeing days on marketincrease, but we've seen more
homes sell in the last 24 monthsthan the previous 24 months,
(08:23):
excuse me, over the 24 months.
If we look at the last 12months again, over a 24-month
period, the last year versus theprevious year, there's been
still more homes sold inHenderson County in the last 12
months versus the previous 12months, over close to 40 more
homes.
So it's really flattened.
(08:43):
In one sense it's not that muchof a decline.
And then the average singlefamily home price the current 12
months versus the previous 12months, is within $2,000, from
544 to 542.
And then inventory levelsactive not pending, but active
single family homes in themarket 654 active single-family
(09:05):
homes in the market.
Our market is holding.
Now.
There has been year-to-datethrough the end of June, 12%
more listings for sale.
There has been actuallyyear-to-date this year through
the end of July, almost a 6%increase in closed sales.
The market is holding and again, but the days on market are
(09:25):
increasing.
It's almost two months, over 60days on the market until going
under contract and then fromclosing, from listing to close,
is up 18%.
That's up to 115 days on themarket.
So just our goal is to provideclarity and information for you
(09:46):
and so you can make a decision.
But the truth is everysituation is unique and
different, every home is uniqueand different and we do
one-on-one consultations.
There's no pressure, there's nocost, there's no obligation to
have a conversation with us andwe'd be honored to walk
alongside.
We know real estate happensaround life.
It could be a really positivereason why you're buying or
selling.
It could be a challengingreason.
(10:06):
Life happens, therefore, realestate happens, the interest
rates are the interest rates,the market's the market and
we're honored and it's aprivilege to help our clients
navigate through all of thebuying and selling Again,
whatever's right for you.
Again, giving you options andchoices so you can decide what's
right for you and doing whatmakes sense for your situation.
(10:27):
We are grateful.
We have an incredible group ofagents, incredible team We'd
love to interview for the job.
Give us a call 828-393-0134.
Find us online atrealestatebygregcom.
We'd love to connect with youand follow us on social media.
We're in our office.
We've been so grateful.
We've been busy, and what dothey say?
If you want something done,reach out to a busy person.
(10:47):
Busy people get things done.
But we have incredible systemsand staff and proven and
predictable processes that wefollow, helping our clients,
whether it's the professionalphotography, the professional
floor plans, the marketing Again, all the things that we do in
ignosium to ensure and help ourclients have the best experience
(11:08):
possible.
Give us a call 828-393-0134.
Find us online atrealestatebygregcom.
We have a short break coming up, so stay tuned in.
We have a lot more to cover andwe'll be right back.
Good morning and welcome to theGeorge Real Estate Group live
(11:29):
radio broadcast here in thequeue every Monday morning.
So grateful to be here with youand just so much to be thankful
for.
We're going to dive into someconversations here in the second
segment.
Of course, you can follow us onyour favorite podcast platform.
Also follow us on social mediaand Facebook and Instagram.
Find us online atrealestatebygregcom.
(11:49):
Stop by our office in Flat Rockif you're in the Flat Rock area
.
We serve all of Western NorthCarolina and the upstate South
Carolina and we have anincredible group of agents and
staff and team.
And if we can help you with anyof your real estate needs, give
us a call.
828-393-0134, 828-393-0134.
I was reminded this is the veryfirst Friday of football for
(12:11):
high school football.
I know my son's excited to beplaying this Friday.
They've been working hard allsummer.
I think they started practicethe second week of summer just
with conditioning and practicingof summer, you know, just with
the conditioning and practicing,and they're just excited.
And you know, wishing all thebest to the, you know, to the
(12:31):
schools and the teams and thecoaches and the students and the
athletes.
Again, it's an exciting time ofyear.
I mean I will say I wasenjoying the cooler temperatures
that we experienced earlier inAugust and then this weekend it
was, you know, we were back tothe heat again Again.
Overall, our climate's so mildand temperate and so many people
(12:52):
move here to the area to enjoythe mild climates.
But again, if we can help youwith anything with any of your
real estate needs, give us acall.
828-393-0134, 828-393-0134.
I do a lot of reading.
I love reading and I listen toa lot of Audible books and one
of my favorite book series isthree books by Dr Benjamin Hardy
(13:15):
, who I had the privilege ofbeing on a Zoom call with a
number in a book club actuallygot to hear the author's
firsthand thoughts on the bookshe wrote a book called the Gap
and the Gain 10X is easier than2X and then another book called
who, not how, dr Benjamin Hardyand Dan Sullivan.
But these books have been veryencouraging and very insightful.
(13:37):
One of the books, the Gap andthe Gain, and this concept of
moving the goalposts.
But I thought I'd talk aboutsomething we all struggle with,
even if we don't realize it, andit's the feeling that no matter
how much progress we make, it'snever quite enough.
I mean you hit a goal, but thenthe celebration only lasts for
(14:00):
a moment.
Before you raise the bar, youget the promotion, but now you
want the next title.
You lose 10 pounds, butsuddenly 15 feels more necessary
.
You buy the house and thenstart eyeing a bigger one or a
smaller one, because we have alot of clients that upsize and
downsize.
It's what I call.
It's what they call moving thegoalposts.
(14:23):
I mean, how appropriate.
We were just talking aboutfootball, but it's the root of
living in what authors DanSullivan and Dr Benjamin Hardy
call the gap.
And here's the good newsthere's another way to measure
your life and it's called thegain.
So instead of moving goalpostsfurther down the field, you
actually turn around and measurehow far you've already advanced
the ball.
(14:43):
And when you do field, youactually turn around and measure
how far you've already advancedthe ball.
And when you do that, youexperience more gratitude, more
joy, more perspective andmotivation.
So you know, think about it.
How many times have you achievedsomething you once prayed for,
dreamed about or thought wasimpossible, only to immediately
(15:04):
discount it?
You thought, if I can just makeX amount of money, I'll feel
successful.
And then you hit it.
And then suddenly the newbenchmark is double that.
Or if I can just own a home,I'll be content.
But once you bought the home,you started scrolling Zillow for
a bigger one.
Or if you're in business, if Ican close 10 deals a year, I'll
(15:30):
feel like I've really arrived.
And you close 10, and thensuddenly the goalpost is 20.
So that's what's called the gap,and the goalposts will always
move, because our ideals areinfinite.
It's the horizon.
You'll never arrive.
And the problem is, if successonly counts when you hit the new
(15:52):
goalpost, you'll never actuallyfeel successful and you'll
always be chasing.
And so the power of the game.
The game flips the script.
Instead of measuring forwardagainst the horizon, you measure
backwards, against where youstarted.
(16:13):
Let's go back to the footballmetaphor.
Imagine you've just run 60yards down the field and you're
in the gap.
You're frustrated, you didn'tscore the touchdown.
But if you're in the game, youcelebrate the 60-yard run
because look how far you'veadvanced the ball Play.
The same same play, same effort, totally feeling different.
And so one mindset leaves youdiscouraged, the other leaves
(16:36):
you encouraged.
So in real estate, we see themoving goalposts all the time.
A family buys a house for$300,000.
A few years later it's worth$450,000.
They've gained $150,000 ofequity.
But instead of celebrating,they say well, we should have
bought that other neighborhood.
Those homes are now worth$600,000.
(16:58):
Now that's called the gap.
That's moving the goalposts.
Another family in the samesituation celebrates their gain
Wow.
Another family in the samesituation celebrates their gain
Wow, $150,000 of equity.
That opens up doors for ourfuture.
And the facts are the same, theequity is the same.
But one family moved thegoalposts and robbed themselves
(17:19):
of joy, while the other stoppedto celebrate the gain.
And then let's talk about justin my own career, early on.
I remember very early on again,if I could sell one house a
month, I'll be fine.
And again early on, I had agoal to sell a certain number of
(17:39):
homes.
And then I hit it and I wasalready pushing a goalpost
further.
Now I need to double it.
Now, instead of enjoying themilestone, I discounted it.
And so we see this with newagents too.
They close their first deal.
Instead of saying, wow, I didit, they immediately stress
about the next deal.
The goalpost moves, they losethe joy of their progress.
(18:00):
And so when I stop and measuregoals backwards, look how far
we've come as a team, thefamilies we've served.
And again it's looking atthings with gratitude and in
perspective and we're sograteful I never could imagine
we would have again early on inmy career, when I was just
trying to sell one home a month,to look back.
And now we've helped over 1,500families, the community we've
(18:23):
served, the families we'vehelped, realizing that we've
actually advanced the ball along way down the field.
And that's living in the gameand it's in perspective.
Also, from a faith perspective,the scripture says in
everything, give thanks.
Gratitude freezes the goalpostsin place long enough for us to
(18:46):
celebrate what God's alreadydone.
You know, the biggestcomplainers in the Old Testament
was the Israelites.
God had freed them from Egypt,they parted the Red Seas and
even provided food in thewilderness, but they moved the
goalposts.
They wanted more, faster,better.
Instead of living in the game,they were grumbling in the gap
Again, looking at what you havecompared to what you don't have.
(19:06):
And so, if in the game, theywere grumbling in the gap Again,
looking at what you havecompared to what you don't have.
And so, if we're honest, we dothe same.
We pray for a blessing.
God provides it and within afew months, we've already
shifted the target and again,that's the moving goalposts.
Gratitude pulls us back intothe game.
So how can this practically playout in our lives?
(19:28):
And the challenge can be noticeit when you catch yourself
moving the goalposts, thinking Ishould be further along by now.
Pause, take a few minutes andlook at how far you've come,
write down where you've comefrom and list ways that you're
(19:51):
further ahead today than youwere a year ago.
And again, quit comparingyourself to others and this is
where, again, comparison stealsjoy and comparing yourself to
yourself and how far you've comeyourself.
Share and celebrate a game witha friend or your spouse or your
(20:13):
kids or a co-worker.
Encourage them to see their owngames too.
Because here's the truth whenyou stop moving your goalposts
and instead looking at the yardas you've, and instead look at
how far you've come, look howfar you've gained, and you'll
find more joy, more perspectiveand fuel to keep you far you've
come.
Look how far you've gained andyou'll find more joy, more
perspective and fuel to keep youplaying in the game.
So, friends, remember this thegap is when you move goalposts
(20:35):
so far down the field thatyou'll never give yourself
credit.
You know.
The gain is when you stop, turnaround, realize how far you've
already come.
So don't let moving thegoalposts rob you of gratitude.
Don come.
So don't let moving thegoalposts rob you of gratitude.
Don't measure against thehorizon, because guess what?
The horizon, you'll never reachit.
Again, you think about driving.
I don't know if you've ever hadthe experience of driving in
(20:55):
Kansas, across the plains, andagain, you never reach the
horizon.
Celebrate how far you've come,live in the game.
And so the lesson from Dr Danand Dr Benjamin Hardy's book
it's one of the simplest yetmost powerful mindset shifts you
can make.
So this week, don't chase,pause, look back, celebrate how
(21:18):
far you've come, celebrate theclimb.
You've actually come furtheralong than you think and it's
perspective that you can have.
Looking that when you live inthe game, you live with more joy
, more gratitude, moremotivation to help keep pressing
forward and share it with afriend.
You know it's powerful when youshare about the lessons you've
(21:38):
learned for yourself.
You know it's the again, it'sthe.
You know people can.
It's all about perspective.
And when you're real and youshow up, and you show up in
authenticity, again peopleconnect with that versus
pretending you have it alltogether, pretending you know
there's no challenges orstruggles.
Everybody has challenges,everybody has different seasons
(22:00):
of their life.
But again, being real andauthentic can make a difference
in your own life and in others.
We love sharing concepts likethis.
I'm reading so many books everyweek and we're just grateful.
Again, it puts perspective onour lives and how we're helping
our clients.
Again, the market's the market.
The interest rates are theinterest rates we know.
Real estate's around life andhelping our clients walk along
(22:22):
life where they're at, showingup and again, providing clarity
and options and information soour clients can decide what's
right for them in context of howto move forward.
And it could be a reallybeautiful reason why you're
buying and selling.
It could be a growing family,it could be a new job, it could
be maybe you're making morespace for the grandkids.
(22:43):
Again, so many beautifulreasons why people are buying
and selling.
And then we walk alongside withour clients through very
challenging situations.
It could be a job loss, itcould be a death or divorce.
I mean, there's differentreasons why you might be
considering buying and sellingand, again, every situation is
unique and different.
So we'd be honored to have theconversation.
(23:05):
Give us a call 828-393-0134,828-393-0134.
You can find us online atrealestatebygregcom.
We have incredible staff andteam and agents and we're
growing.
We have a number of new agentsjoining our team.
(23:25):
The market is still moving.
The sky is not falling.
The market's ever-changing butagain, we're adjusting.
We study the market.
We've walked through.
This is my 20th year with mybroker's license.
We've experienced multiplemarkets and yet what we know is
life happens.
Therefore, real estate happens,certainly.
Do we adjust?
Do we pivot?
Do we navigate through whateverconditions they are?
(23:50):
Of course, and we are stillhelping people buy and sell
houses every single day.
You can stop by our office at2720 Greenville Highway there in
Flat Rock.
You can find us online atrealestatebygregcom.
Again, just in the last sevendays a quick snapshot I mean the
market is still moving 48 newlistings.
There's been 83 priceadjustments.
(24:12):
There's been 33 homes go undercontract.
There's been 34 homes.
Again, this is a seven-daysnapshot.
If you look at the last 12months in Henderson County,
we're averaging some 126single-family homes a month
selling in Henderson County themarket we've actually through
the end of July, through the endof this July, versus the
previous July, we've had almosta 6% increase in the number of
(24:35):
homes sold, single-family homessold.
But we're serving HendersonCounty, we serve all of Western
North Carolina Buncombe County,transylvania County, haywood,
polk, rutherford.
We serve Greenville Countiesand Spartanburg Counties.
We love to connect.
We have incredible agents.
We're studying the market,we're walking alongside, we're
providing information for ourclients and, again, it would be
(24:56):
a privilege and honor to helpyou navigate through whatever
life is throwing at you.
Again, give us a call828-393-0134.
We're so grateful to be herewith you every Monday morning.
Again, we love sharing aboutthe market.
We love sharing about justthoughts about life.
And again, connect with us.
Again, stop by our office orgive us a call.
(25:17):
Follow us on social media.
Follow our podcast.
We have a special episodecoming up next Monday, so be
sure to tune in.
I think you're really going toenjoy it.
So tune in.
I think you're really going toenjoy it.
So tune in for next Monday hereon the queue.
Have a great day, have a greatweek and we'll see you next
Monday.
Maybe the house feels a littletoo big these days, the stairs a
(25:38):
little steeper, the pace oflife a little too fast.
But what if your next movewasn't about letting go.
It was about making space forpeace, for freedom for what
matters most.
At the George Real Estate Group, we understand that real estate
isn't just about the house.
It's about transitions, timingand trust.
(26:01):
We've helped thousands offamilies in Western North
Carolina make smart, thoughtfulmoves Closer to nature, smart,
thoughtful moves closer tonature, closer to family, closer
to home.
So when you're ready to rightsize, simplify or start fresh,
we'll be here.
The George Real Estate GroupLocal, trusted, proven.
(26:21):
Call us today, 828-393-0134.
Find us online atrealestatebygregcom, because
your next chapter deserves tofeel just right.
Speaker 2 (26:33):
The George Real Estate Group has the experience
of selling over 1,200 propertiesand serving over 1,200 families
with their real estate needs inHenderson County and throughout
Western North Carolina realestate needs in Henderson County
and throughout western NorthCarolina.
The George Real Estate Group islocated in Flat Rock, north
Carolina, near Hendersonville inHenderson County.
(26:54):
You can find them online atrealestatebygregcom.
The George Real Estate Groupcan be reached at 828-393-0134
or stop by their office at 2720Greenville Highway, flat Rock,
north Carolina.
Tune in live each week onMonday mornings at 9.05 on WTZQ
(27:17):
FM 95.3 and 1600 AM or streamonline at WTZQcom.
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