He started in programming, but Steve Hegwood had a bigger vision. After a very successful career as a high-level programming guy - he was the VP/Programming for RadioOne when they launched what is now Hot 107.9 in Atlanta — he found he had a taste for ownership. He built a company by parlaying a translator whose programming originated on a leased HD channel, into a group of stations, all carrying the hip-hop programming from his original Atlanta station, Streetz 94.5. And, his primary signal in Atlanta is STILL on a translator -- possibly the most successful translator in the country. Steve Hegwood’s story is fascinating, and we’ve got the details in this Wavelengths podcast from Friends of Georgia Radio.
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