GerrisCast
Doing influencer marketing, SEO, online reputation management, and social media since 2002.
Episodes
Online Reputation Management (ORM)
GerrisCast Podcast
Notes for Episode 3
July 10, 2019
Welcome to GerrisCast episode 3
Today's episode is about online reputation management, often shortened to ORM, though I don't know if people call it ohrm.
What is online reputation management?
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or...
Dan and I wanted to get back to first principles and talk about what influencer marketing is, where it came from, how it's evolved, and where it is now.
Episode one where Gerris Corp founding partners Dan Krueger and Chris Abraham introduce themselves, talk a little about Gerris, then talk about their method for influencer marketing.
Dan couldn’t make it this AM so I thought I would do another sound check. I connected my 1st gen ZOOM H2 directly to my PC as an external mic so I recorded this one directly to Audacity via USB. And then did some post. That said, I didn’t edit, which is bad because everything went to hell at the end of the test when I forgot the name Philo of Alexandria. Live and learn. Thanks for listening and enjoy!
Chris Abraham is doing another shakedown of the tech and the process and sorting out how to speak and how to prepare and how to kill all the “ah” and “um” and too-pregnant pauses. And post-recording and post-production and uploads and all of that. Getting a feel.
Debugging the new GerrisCast poscast with the first of several test runs before bringing in notes and co-host Dan Krueger and call in guests.
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