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June 14, 2024 65 mins
In this throwback episode of Get a Load of This podcast, Cameron Pechia, Thomas Comstock, and Ryan Young are joined by Marketing guru Blythe Brumleve. Blythe provides us valuable insight into the marketing world and what it means to motor carriers today. Join the conversation and learn how to grow your business more effectively. Episode Highlights: Blythe shares that if she had a CB handle she would use Jags Apologist. (1:53) Blythe shares her background story, how she started and what drove her towards the trucking industry. (4:17) Blythe gives her insight into the mistakes she made in the past and how others might avoid making the same mistakes. (7:57) Blythe shares techniques on how to use the correct platform to connect with your clients. (12:29) Blythe talks about her podcast, the Blythe Brumleve Digital Media Podcast. (20:57) Blythe explains the turnaround time she has with brand building for her clients. (25:22) Blythe shares her insights about drivers having the best advantage in social media content. (38:06) Blythe answers a question about clients that do not want to be on camera. (40:37) Blythe shares what clients can expect from her company, and what she can do to help her clients. (46:52) Blythe gives an idea of how much time and money a company can save by having her services. (51:32) Blythe shares more of the services she offers to clients, based on their specific needs. (56:53) Blythe ends the episode by giving a final message to all the listeners. (1:03:21)  Key Quotes: “99% of people aren't ready to make a purchase. It's the 1% of people that when they are ready to make that purchase, hopefully, they think of your brand first.” - Blythe Brumleve “And, I think a lot of companies out there already have some great stories. drivers within logistics, drivers have hands down the best social media. - Blythe Brumleve “If you want to start somewhere, start with simple social media clips with your subject matter experts.” - Blythe Brumleve Resources Mentioned: Blythe Brumleve LinkedIn Digital Dispatch Brumleve Brands Blythe Brumleve Digital Media Podcast Cameron Pechia Thomas Comstock Ryan Young Valley Trucking Insurance
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